A landing page is a web page serving as an entry point for a website. Given this, it is safe to say the landing page is more often than not the most important page of your website. Creating a landing page not only means a nicely designed page but one that converts people who land on the page into paying customers. Increasing your conversion rate increases profit. Below we have the top four tips to ensuring you have an awesome landing page.
A Clear Call to Action!
Once people have finished reading your landing page you should make it clear to them what you want them to do next. Do everything you can to make the call to action (buy now button, subscribe etc.) stand out. Large, bright buttons with clear text is the formula for success here.
Heat maps are data collection services that provide reports showing you exactly where your audience is clicking on your website. You might find they are clicking on what they thought was a button in which case you should probably make that space a call to action. Look where they are clicking and consider how you can utilize this information.
Competition for products across the Internet is increasingly daily. By displaying brands and websites you have been featured on gives visitors trust in you. If you have yet to be featured anywhere, create a list of places you can look to publish content and establish credibility.
You should always be running tests in the background. A 1% improvement in conversion rate can mean thousands of dollars in revenue each year. You can test anything and everything. Even a change in the font of the text used can have an impact.
Creating a great landing page is not easy. Remember there is not such thing as a perfect landing page unless you have a 100% conversion rate. The ultimate goal is to get as close to this as possible.