Making yourself visible online is a must in today’s world. It is not as easy as slapping up a website before getting back into your everyday routine. Before you get started with your website, you need a plan. It is more than a plan you need a digital marketing strategy. The online world moves fast and not have a strategy will see you throwing money away. Below are five steps to help you get started with your digital marketing strategy.
1. What is the Goal of Creating the Website
Spend at least one hour figuring out what you want visitors to your website to do when they get to your website. Having a primary goal in place (and smaller goals) assists your developer with the organization of the website. You may want them to sign up with their email, you may want to buy something or do you want a review.
2. Create an Avatar
An avatar is a mythical character. You can have fun with this one. Give them a name, how old are they, what job do they have. Are they single or a family? Hobbies? The more specific you get with this the better you will be able to create your website for your target market
3. Define Your Unique Selling Position (USP)
Marketing of old would have said ‘how are you going to differentiate’. Go and check out the websites of your competition. Do you have something they do not? This might be the perfect USP for you. You may want to consider offering part of this uniqueness for free as an incentive for your visitors.
4. Define Your Call-to-Action (CTA)
After you have your visitor’s attention through your USP you now need to direct them on what to do next. You could get them on your email list, maybe you offer them a free trial or should they make a purchase. Creating a large, shiny button will ensure that they do not give up on the goal because it’s too hard.
5. Track and Measure Your Goals
Google Analytics is seen as the leading resource to help you follow your visitor’s behavior. By looking through your data, you may find that you need to tweak a few pages on your site. You can also perform A/B tests, you would be surprised what a slight change in words can do for your results.
You may have noticed all of your competitors have a website. If this is the motivation for you to get started there is no point in slapping up any old website – it will not be effective. Following the steps above is a great way to get started with you online digital strategy. With a great strategy you are on the path to building a great website above and beyond the competition.