2013 was an interesting year for SEO to say the least. Google continued to make changes to the large Panda and Penguin updates. Then in September came Google’s announcement on the next big algorithm change, Hummingbird. This continued Googles trend of eliminating the SEO ‘cheats’, whereas those who produce quality content continued to be rewarded for their work.
- Produce Content That Sticks
Content on the web now needs to be targeted directly to your market. The content must resonate with your market, evoking an emotion enticing them to comment on and/or share the piece with there social network.
- Be Real On Social Media, A Lot
Posting a link on to your recent blog does not count as social networking. Engage, build trust and harness the best of each platform to build your presence, remember it is not a sales funnel. You want to build a sense of community so they want to buy from you when you ask, having built that trust level. Each social media platform has a prominent user base (Pinterest is predominantly female mothers), identify where your market hangs out and make sure you are there.
- Ensure You Have A Google+ Account (and use it!)
Google+ pages now index in search results. This has huge implications for you brand. While Google+ has not taken off as many thought it would, the 500 million accounts could soon been interacting as often as they are on Facebook. Do not ignore this wide open opportunity.
- Continue Blogging
Blogging was a huge buzz in 2013 with people seeing great success with the results in rankings and continuing to post in 2014 is a must.
- Be Mobile Friendly
You need to ensure all the material you publish/sell on the internet is optimized for various mobile devices. Attention spans are rapidly shortening, if it is hard to see what your content is, consumers will move on in a second or two.
While it is hard to know exactly how Google will continue to tweak the search algorithms. The above list is very unlikely to hurt your rankings however, therefore you are insuring yourself against Google by using these five steps as part of your overall strategy in 2014.