Archive for Pay-Per-Click

What Are The Benefits of Google’s Product Listing Ads?

Google Product Ads Listings

Google Product Ads Listings

Google truly is a product creating behemoth. Launching new products to help your business every other day and unless you read every blog in cyberspace you will miss some product releases. One that is a good option for your business was launched in October 2012, named Product Listing Ads (PLAs).

PLAs like Adwords appear in search results but a PLA will show a picture of the product as well as the price. PLAs grew by 99% between November 2012 and November 2013 and with e-commerce giant EBay hopping on board looks like they will continue to grow for the foreseeable future.

Now we will let you know why you should consider using product listings ads!

A marketing technology company named, Kenshoo states that there clients generate on average $9 of sales for each $1 spent on the ads.  Enough said?

Positioning in Google results is vita. PLAs take advantage of this by featuring high on page one of Google – specifically around the 4th spot. SEO marketers can spend months attempting to get their products on page one of Google, PLAs only feature on page one giving you instant success.

PLAs simply provide more information for customers further down the sales funnel. On the verge of purchasing a good, seeing both the product and the price is all the information they require and it is easy to click through knowing what you get. Those at the beginning of the sales funnel are more likely to click on the organic results to find out more about the product and will return in the future to purchase the product. The key is though when they return they will enter Google and likely head straight to a PLA.

Given the size of a PLA on screen, this has the additional effect of pushing ads from competitors further down the page. With advertising space being so valuable this is a great benefit.

Product Listing Ads benefit from diversity in appearance. Because they do not use keywords to await appearance in search results, your PLA can appear in a wide array of searches related to your product.

Advertising on the internet is constantly evolving, Product Listing Ads are a new way to get more clicks from customers who are near the end of the sales funding.

How can Google Offer Extension work for businesses?

Google AdwordsGoogle Adwords is a form of advertising for companies on Google search results. Businesses set a daily advertising budget, each time a relevant Google search is made the businesses ad may display in the search page results. If the user clicks on your link, a predetermined cost for that click is taken from the daily budget for the lead provided. Google Adwords has proven successful for many, however the issue for businesses has always been: How do they know what effect Google Adwords has on foot traffic? Google has released Google Offer Extension to assist businesses with this.

Google Offer Extension is the online form of pamphlets allowing businesses to promote goods by presenting offers such as “10% off”, “buy one, get one free”. Google Offer Extension

Google Offer Extension provides many additional benefits to businesses.

Humans react to incentives. This may be an old marketing concept, but it holds true in the online world. People like to get things for free or discounting. Offer Extension makes incentivising possible. There is the possibility to be flexible by split testing of different campaigns to find out what customers react to the most.

Perhaps the biggest benefit to businesses is the ability to measure how many people are finding information online and then going into the store to purchase products using the online vouchers they printed off or saved to their Google account. This is Google’s answer to deal sites such as Groupon.

Another tricky situation that technology has bought about is consumers no longer need to go into a store to purchase your products. Offer Extension brings these people into the store, and once they are their consumer behavior indicates that there is a good chance they will purchase additional products. This is also measurable at the counter, when a customer’s presents an item with a code and then has additional items to buy with them.

Google advertising is continuously evolving; Google Offer Extension is one of the recent products that have clear and measurable benefits to businesses. Google campaigns can be very lucrative if implemented correctly, therefore it is highly recommended to get assistance from experts.

Reasons Why You Must Be Running a Google AdWords Campaign

Google AdwordsGoogle AdWords is a powerful way to increase the traffic on your website, to market your products and to generate  sales.  This type of Search Engine Marketing (SEM) is based on a ‘Pay-Per-Click’  advertising system.  Hence, you only pay every time a person clicks on your ad to visit your website and you have complete control of the targeted market.  It becomes an extremely focused ad campaign that equates to high-performance marketing results.

Visibility Is The Key

A Google Adwords campaign offers immediate visibility to your targeted market.   Your marketing campaign is visible right away and you are right alongside your competitors, whether big or small, while giving comparable product exposure and establishing you as one of the prominent company for a specific service or product.

Compelling Impact on Your Business

Given that the large majority of consumers complete a search on products and services before spending on them, a Google AdWords campaign gives you conclusive results in terms of Return On Investment (ROI).  In a few hours, you can set up a campaign and see the affluence of traffic directed to your website as you ‘Pay-Per-Click’.  Furthermore, regular reports of analysis and results will enable you to have a vigorous campaign management plan by changing its variables.   This will allow you to promptly adjust your costs while optimizing your profits.   With Google AdWords, you will see immediate results!

Control and Flexibility Equal Efficiency

Flexibility and adaptability are major advantages of a Google AdWords campaign.  Indeed, you have total control on the variables of your campaign such as the regional market you wish to target, the keywords of your campaign, as well as the exact time you wish your ads to appear.  Not only are those set up at the beginning of your campaign, but you may change them at any point in time to match your desired outcomes.  Completed in a few easy steps, your changes redirect the traffic as you wish.  In fact, you also have the ability to pause or end your campaign at any given time giving you the possibility to manage your time skilfully during busy business periods and to control your costs.

You don’t have a Google Adwords yet? Contact us for a free evaluation of your needs.