Archive for Social Media

Sell your Brand on Social Media – Insights from the Social Summit

The Social Summit

Photo: Neil Zeller Photography

The Social Summit took place November 26-27 in Calgary. It was a great opportunity to hear insights from brands such as Travel Alberta, WestJet, the Calgary Flames that have turn social media channels into success-generating machines.

Here are some insights we wanted to share with you:

  • Set objectives. Be clear to what you are trying to achieve on social media (increase exposure, develop loyal fans, increase engagement, improve sales).
  • Listen to your audience; get to know your fans. Why a post works better than others? Above 1% engagement rate is good.
  • Post authentic, honest content. People enjoy behind-the-scenes stories. For example, if you sell cookies, people want to know how they are prepared. Take inside pictures and videos, post interesting and compelling stories.
  • Be accessible and available for your fans, respond to comments/messages. If you receive any negative comments, stay true to your voice.
  • Share inspiring content. Post touching, moving and amusing real life experiences.
  • Test different strategies, creative, text. Make your posts point to a relevant landing page on your site.
  • Tweak your social media to appeal to mobile users. Users are spending more time accessing social media from mobile devices compared to desktop computers.
  • Use influencers to promote your products or services. “63% of millennials say they will try something recommended by a You Tuber”.
  • Use social media management tools such as hootsuite, buffer, commun.it
  • Track goals and measure results with Google Analytics, Twitter Analytics, Facebook Insights

Keep in mind that what works for someone else doesn’t necessarily work for you.

It takes time and dedication to establish your voice, generate engagement and convert social media users into leads and sales. Contact us if you need help with your social media strategy.

What Should Businesses Post on Social Media?

Facebook for Business

The effects of quality social media for small business has been well publicised. Social media provides an outlet for every business to connect with their customers as well as increasing presence in Google’s search engine rankings. Here are some tips of material you can post to get the best of both worlds.

Company News

This can offer insight into what is happening behind the scenes of the business. Do you have a new front of staff member? Introduce them on social media – your audience can then relate to them in real life. Did you help out a charity or a funny moment in store? Post it, this engages both your existing and potential customers giving your business a personality.

Provide Special Offers

Promotions get people excited. Letting your audience know helps spread the word, you can also make sure they feel extra special by adding in extra incentive with an extra gift or a bigger discount.

Provide Valuable Solutions

Get into the role of your consumer. You are providing a product/service for a problem of theirs but there are probably a lot more problems that are not so prominent – indirectly help them. If you are a café, provide some fun facts about where your beans are from. You can even educate them on how to make a great coffee (this sounds counterintuitive). Providing value is a great way to connect with your customers.

Take Your Time With Presentation

You take time to ensure your product/service looks nice, do the same with your social media posts. A picture paints a 1000 words is high applicable with social media. Ensure the images you post are high quality (600px minimum width on Facebook, 440px x 220px for Twitter). Images the are high quality, bright and relevant to your business and audience are going to engage your audience a lot more than images copied from the web.

Implementing social media is a long-term plan. If you are seen as selling all day on social media interest your audience is going to reject you.

If you need help with your social media marketing, contact us today.

Why Your Business Needs a Google+ Page?

Google Plus

In today’s world of social media, it is tough to know exactly what social media tools we should be using. Google+ has constantly been seen in positive and negative lights since its launch in 2011. It does not have the traction that Facebook and Twitter currently (there are more Google+ accounts than Twitter accounts) have however there is strong reasoning that your company should in fact have a Google+ page.

Google is King

All around the world, people use Google search everyday. Given that, it makes sense that Google will ensure that posts on Google+ contain more weight in the search engines. If you are able to create relevant content via your Google+ page, your company will be seen as an influence within your industry.

#Googlehashtags

Recently Google announced the ability to create hashtags in Google+ posts that are searchable. When someone searches in Google with a hashtag, not only will normal search results come up, but on the right hand side, Google+ posts with that hashtag will also appear.

YouTube Comments

Google has begun integrating YouTube with Google+. All YouTube comments will be powered by Google+. If you have strong brand recognition on Facebook, it would be silly not to link you YouTube account with a Google+ account given the news.

Easier to Separate Customer Types

Thanks to the way Google+ works, you can place customers into separate circles based on criteria of your choosing. When publishing material, you are able to then target the exact customer type you want to target within your network. This ensures that customers are not turned off from you by receiving irrelevant content to their needs.

Google+ is Not in Direct Competition with Facebook

While both tools are social media based, it is clear from the above that each format will attract different users which means by having a Google+ account you are opening up yourself to a wider customer base.

Google+ may not yet be a powerhouse in social media circles, but that does not mean you should not have a Google+ page. Creating a Google+ page is a quick process and posting content through the account on a regular basis will ensure that you are featured higher up in the search ranking. Ultimately, this brings in more visitors to your website.

How to Customize your Posts for each Social Media Platform

social-media-platformsBy customizing your posts to suit the different needs of each social media platform you will increase your fans and followers. Here are some rules of thumb you can follow :

Image Requirements

Here are some points to keep in mind about images on social media:

  • Facebook: On Facebook images are a must. The ideal size is 800 x 600 and can be whatever seems relevant at the time.  However the images should be as simple as possible and also be mobile friendly. 70 percent of people who use the Facebook platform use the mobile version.
  • Pinterest: 23 percent more images are shared without faces than those with faces. There are three time as many repins for images with dominant colours and twice as many with red and orange. Images with 50 percent colour saturation will get you four times the repins of images with 100 percent colour saturation and 10 times more than black and whites. Vertical works better than horizontal.
  • Google +: Optimum size is ideal for Google + images at 800×600 pixels.
  • Twitter: Images in general double the amount of engagement with more retweets, views and replies than those without images.

Timing

Make sure you are posting at the right time of day:

  • Facebook: Do post between 1:00 Pm and 4:00 PM. Don’t post between 8:00 PM and 8:00 AM
  • Pinterest: Do post between 2:00 PM and 4:00 PM and 8:00 PM and 1:00 AM. Don’t post between 5:00 PM and 7:00 PM.
  • Google +: Do post between 9:00 AM and 11:00 AM. Don’t post between 6:00 PM and 8:00 AM.
  • Twitter: Do post between 1:00 PM and 3:00 PM. Don’t post between 8:00 PM and 9:00 AM.

 

Topic and Format

When preparing content stick to these easy tips:

  • Facebook: Stay positive and use relevant interesting information. But use teasers with links as opposed to giving all the info in one post.
  • Pinterest: Use infographics and check lists relevant to your brand and fans. Categorize to emphasize each pin. Use a keyword to name your pinboard.
  • Google +: Use trending topics in real time if at all possible.
  • Twitter: Facts, figures and questions engage people best on Twitter.

 

Platform Specific Tips

It is important to take advantage of the unique features offered by each platform. Use retweets on Twitter to encourage engagement leaving at least 20 characters to allow for content from other people. Mentions often work well to prompt people to engage and respond. Repinning on Pinterest is what helps your information spread like wildfire. In order to get people to repin you should be seeking information that is relevant to your brand and repining it yourself. Also put a pin it button on your website so people are encouraged to do so. Engaging in communities on Google + will help attract more people back to your pages. Also be sure to tag people and brands to encourage people to visit your post. Facebook ads and Sponsored stories allow you to pay for additional exposure. You can select an audience based on gender, age, interests, location, networks, relationship status and more.

If you would like more information on social ads and sponsored stories on Facebook contact us.

The Single Most Important Rule of Social Media Marketing

social-media-marketingThere are a lot of things in life that can be greatly simplified or boiled down to a single important idea. That is certainly convenient for those of us involved in web design and Internet marketing, not to mention the overworked business owners and managers who read our blogs and newsletters, but it also lends a certain perspective to issues and challenges that would otherwise seem overwhelming.

With that in mind, we’d like to offer you one simple rule that can completely change the results you see from your social media marketing efforts for the better: Don’t be lazy.

That sounds obvious, but we have all seen Facebook updates, tweets, and LinkedIn discussions that seem as if they were dashed off simply for the sake of “having something new online,” rather than to add anything new to an issue or discussion.

That kind of thinking doesn’t accomplish much – for you or your contacts. What people are craving these days isn’t more content, but fresh ideas, clear advice, and a new perspective they can use to improve their lives and businesses. If you can be the one to give them that, you’ll be miles ahead of any of your competitors.

Here are three quick tips to help you get started:

Post less often. Yes, this seems to be breaking the cardinal rule of social media marketing, where “activity” is everything. But by focusing less on volume, and more on relevance, you can avoid the tendency to just be one more profile in the crowd.

Think of your readers and contacts first. Yes, there is always going to be a marketing message or agenda you want to advance. Before you worry about that, though, think about what the people on your contact list – or the ones you’d like to be on your contact list – and consider what sort of content they want to read. Go with that answer first, and worry about adding a marketing tint later.

Try to mix information with entertainment. Once you get that recipe right, you’ve got the formula for finding new customers through social media marketing. The more you can help people understand new things, and have fun while doing it, the faster you’ll see your network grow.