Archive for Social Media

What Should Businesses Post on Social Media?

Facebook for Business

The effects of quality social media for small business has been well publicised. Social media provides an outlet for every business to connect with their customers as well as increasing presence in Google’s search engine rankings. Here are some tips of material you can post to get the best of both worlds.

Company News

This can offer insight into what is happening behind the scenes of the business. Do you have a new front of staff member? Introduce them on social media – your audience can then relate to them in real life. Did you help out a charity or a funny moment in store? Post it, this engages both your existing and potential customers giving your business a personality.

Provide Special Offers

Promotions get people excited. Letting your audience know helps spread the word, you can also make sure they feel extra special by adding in extra incentive with an extra gift or a bigger discount.

Provide Valuable Solutions

Get into the role of your consumer. You are providing a product/service for a problem of theirs but there are probably a lot more problems that are not so prominent – indirectly help them. If you are a café, provide some fun facts about where your beans are from. You can even educate them on how to make a great coffee (this sounds counterintuitive). Providing value is a great way to connect with your customers.

Take Your Time With Presentation

You take time to ensure your product/service looks nice, do the same with your social media posts. A picture paints a 1000 words is high applicable with social media. Ensure the images you post are high quality (600px minimum width on Facebook, 440px x 220px for Twitter). Images the are high quality, bright and relevant to your business and audience are going to engage your audience a lot more than images copied from the web.

Implementing social media is a long-term plan. If you are seen as selling all day on social media interest your audience is going to reject you.

If you need help with your social media marketing, contact us today.

Why Your Business Needs a Google+ Page?

Google Plus

In today’s world of social media, it is tough to know exactly what social media tools we should be using. Google+ has constantly been seen in positive and negative lights since its launch in 2011. It does not have the traction that Facebook and Twitter currently (there are more Google+ accounts than Twitter accounts) have however there is strong reasoning that your company should in fact have a Google+ page.

Google is King

All around the world, people use Google search everyday. Given that, it makes sense that Google will ensure that posts on Google+ contain more weight in the search engines. If you are able to create relevant content via your Google+ page, your company will be seen as an influence within your industry.

#Googlehashtags

Recently Google announced the ability to create hashtags in Google+ posts that are searchable. When someone searches in Google with a hashtag, not only will normal search results come up, but on the right hand side, Google+ posts with that hashtag will also appear.

YouTube Comments

Google has begun integrating YouTube with Google+. All YouTube comments will be powered by Google+. If you have strong brand recognition on Facebook, it would be silly not to link you YouTube account with a Google+ account given the news.

Easier to Separate Customer Types

Thanks to the way Google+ works, you can place customers into separate circles based on criteria of your choosing. When publishing material, you are able to then target the exact customer type you want to target within your network. This ensures that customers are not turned off from you by receiving irrelevant content to their needs.

Google+ is Not in Direct Competition with Facebook

While both tools are social media based, it is clear from the above that each format will attract different users which means by having a Google+ account you are opening up yourself to a wider customer base.

Google+ may not yet be a powerhouse in social media circles, but that does not mean you should not have a Google+ page. Creating a Google+ page is a quick process and posting content through the account on a regular basis will ensure that you are featured higher up in the search ranking. Ultimately, this brings in more visitors to your website.

How to Customize your Posts for each Social Media Platform

social-media-platformsBy customizing your posts to suit the different needs of each social media platform you will increase your fans and followers. Here are some rules of thumb you can follow :

Image Requirements

Here are some points to keep in mind about images on social media:

  • Facebook: On Facebook images are a must. The ideal size is 800 x 600 and can be whatever seems relevant at the time.  However the images should be as simple as possible and also be mobile friendly. 70 percent of people who use the Facebook platform use the mobile version.
  • Pinterest: 23 percent more images are shared without faces than those with faces. There are three time as many repins for images with dominant colours and twice as many with red and orange. Images with 50 percent colour saturation will get you four times the repins of images with 100 percent colour saturation and 10 times more than black and whites. Vertical works better than horizontal.
  • Google +: Optimum size is ideal for Google + images at 800×600 pixels.
  • Twitter: Images in general double the amount of engagement with more retweets, views and replies than those without images.

Timing

Make sure you are posting at the right time of day:

  • Facebook: Do post between 1:00 Pm and 4:00 PM. Don’t post between 8:00 PM and 8:00 AM
  • Pinterest: Do post between 2:00 PM and 4:00 PM and 8:00 PM and 1:00 AM. Don’t post between 5:00 PM and 7:00 PM.
  • Google +: Do post between 9:00 AM and 11:00 AM. Don’t post between 6:00 PM and 8:00 AM.
  • Twitter: Do post between 1:00 PM and 3:00 PM. Don’t post between 8:00 PM and 9:00 AM.

 

Topic and Format

When preparing content stick to these easy tips:

  • Facebook: Stay positive and use relevant interesting information. But use teasers with links as opposed to giving all the info in one post.
  • Pinterest: Use infographics and check lists relevant to your brand and fans. Categorize to emphasize each pin. Use a keyword to name your pinboard.
  • Google +: Use trending topics in real time if at all possible.
  • Twitter: Facts, figures and questions engage people best on Twitter.

 

Platform Specific Tips

It is important to take advantage of the unique features offered by each platform. Use retweets on Twitter to encourage engagement leaving at least 20 characters to allow for content from other people. Mentions often work well to prompt people to engage and respond. Repinning on Pinterest is what helps your information spread like wildfire. In order to get people to repin you should be seeking information that is relevant to your brand and repining it yourself. Also put a pin it button on your website so people are encouraged to do so. Engaging in communities on Google + will help attract more people back to your pages. Also be sure to tag people and brands to encourage people to visit your post. Facebook ads and Sponsored stories allow you to pay for additional exposure. You can select an audience based on gender, age, interests, location, networks, relationship status and more.

If you would like more information on social ads and sponsored stories on Facebook contact us.

The Single Most Important Rule of Social Media Marketing

social-media-marketingThere are a lot of things in life that can be greatly simplified or boiled down to a single important idea. That is certainly convenient for those of us involved in web design and Internet marketing, not to mention the overworked business owners and managers who read our blogs and newsletters, but it also lends a certain perspective to issues and challenges that would otherwise seem overwhelming.

With that in mind, we’d like to offer you one simple rule that can completely change the results you see from your social media marketing efforts for the better: Don’t be lazy.

That sounds obvious, but we have all seen Facebook updates, tweets, and LinkedIn discussions that seem as if they were dashed off simply for the sake of “having something new online,” rather than to add anything new to an issue or discussion.

That kind of thinking doesn’t accomplish much – for you or your contacts. What people are craving these days isn’t more content, but fresh ideas, clear advice, and a new perspective they can use to improve their lives and businesses. If you can be the one to give them that, you’ll be miles ahead of any of your competitors.

Here are three quick tips to help you get started:

Post less often. Yes, this seems to be breaking the cardinal rule of social media marketing, where “activity” is everything. But by focusing less on volume, and more on relevance, you can avoid the tendency to just be one more profile in the crowd.

Think of your readers and contacts first. Yes, there is always going to be a marketing message or agenda you want to advance. Before you worry about that, though, think about what the people on your contact list – or the ones you’d like to be on your contact list – and consider what sort of content they want to read. Go with that answer first, and worry about adding a marketing tint later.

Try to mix information with entertainment. Once you get that recipe right, you’ve got the formula for finding new customers through social media marketing. The more you can help people understand new things, and have fun while doing it, the faster you’ll see your network grow.

SEO and Social Media Marketing: What’s the Difference?

If you are confused about the differences between search engine optimization (SEO) and social media marketing, don’t worry, you’re not alone! Many site owners believe these two strategies are virtually the same thing and often choose one over the other to promote their website. SEO and social media marketing, however, are actually two very different – yet complementary – strategies that are most effective when used together.

Both SEO and social media marketing improve your chances of getting in front of your target audience and potential customers, but they come at it from slightly different angles.

SEO: A Direct Route to Your Site

The goal of an SEO campaign is to improve your website’s rankings within search engine results using keywords and phrases. In other words, when people take to Google or Bing/Yahoo to search for facts and information about widgets and where to buy them, you want your widget website to appear at the top of their search results – SEO helps you get there. Implanting those keywords and phrases that your target audience will be using in their search makes you more visible to them and gives them a direct path to your site.

Social Networking Sites: What’s All the Noise?

Social marketing campaigns via Facebook, Twitter or LinkedIn reach out on a more social level. They help define your brand’s personality, provide opportunities for dialogue, build relationships, and can even pave the way for those highly valued third-party endorsements. People visit social networking sites to help them make decisions, form opinions and find advice – they want to hear what others are saying about you and how you are responding to what is being said. While these sites appear, disappear and evolve, social media is definitely here to stay. Ensuring you have a properly managed social media presence, therefore, can be a vital and lucrative piece of your marketing and promotion puzzle. But, while your “popularity” within the social media world can help with your search engine rankings (a nice bonus), it shouldn’t replace an SEO campaign because its purpose is entirely different.

Ownership: A Big Difference

One more important point to keep in mind: remember that you are the owner of your website with complete control over all aspects. This is your official online place of business and, ultimately, where you want your target audience to land so that you can “seal the deal” and turn them into a paying customer. A social networking profile, however, is most effective when used to motivate and move potential customers to your real website – it’s like the coffee shop down the road from your place of business. Your Facebook, Twitter or LinkedIn page may feel like it’s yours, but you are really just borrowing that space from the actual owner. As such, you don’t necessarily have control over what happens to your profile (ads, links, distractions). People get together there to exchange information and ideas and to see what you have to say, and the impression they leave with can greatly influence if and how they do business with you. And, just like coffee shops that come and go, what happens if the networking site shuts down? If you have not included SEO in your online marketing efforts, you’ll be back at square one.

SEO and social media marketing have different purposes – it should never be “either or” in your online marketing plan. Used together they generate a powerful online presence and will help to turn your online visitors into paying customers.