Google Adwords is a form of advertising for companies on Google search results. Businesses set a daily advertising budget, each time a relevant Google search is made the businesses ad may display in the search page results. If the user clicks on your link, a predetermined cost for that click is taken from the daily budget for the lead provided. Google Adwords has proven successful for many, however the issue for businesses has always been: How do they know what effect Google Adwords has on foot traffic? Google has released Google Offer Extension to assist businesses with this.
Google Offer Extension provides many additional benefits to businesses.
Humans react to incentives. This may be an old marketing concept, but it holds true in the online world. People like to get things for free or discounting. Offer Extension makes incentivising possible. There is the possibility to be flexible by split testing of different campaigns to find out what customers react to the most.
Perhaps the biggest benefit to businesses is the ability to measure how many people are finding information online and then going into the store to purchase products using the online vouchers they printed off or saved to their Google account. This is Google’s answer to deal sites such as Groupon.
Another tricky situation that technology has bought about is consumers no longer need to go into a store to purchase your products. Offer Extension brings these people into the store, and once they are their consumer behavior indicates that there is a good chance they will purchase additional products. This is also measurable at the counter, when a customer’s presents an item with a code and then has additional items to buy with them.
Google advertising is continuously evolving; Google Offer Extension is one of the recent products that have clear and measurable benefits to businesses. Google campaigns can be very lucrative if implemented correctly, therefore it is highly recommended to get assistance from experts.