There are a lot of things in life that can be greatly simplified or boiled down to a single important idea. That is certainly convenient for those of us involved in web design and Internet marketing, not to mention the overworked business owners and managers who read our blogs and newsletters, but it also lends a certain perspective to issues and challenges that would otherwise seem overwhelming.
With that in mind, we’d like to offer you one simple rule that can completely change the results you see from your social media marketing efforts for the better: Don’t be lazy.
That sounds obvious, but we have all seen Facebook updates, tweets, and LinkedIn discussions that seem as if they were dashed off simply for the sake of “having something new online,” rather than to add anything new to an issue or discussion.
That kind of thinking doesn’t accomplish much – for you or your contacts. What people are craving these days isn’t more content, but fresh ideas, clear advice, and a new perspective they can use to improve their lives and businesses. If you can be the one to give them that, you’ll be miles ahead of any of your competitors.
Here are three quick tips to help you get started:
Post less often. Yes, this seems to be breaking the cardinal rule of social media marketing, where “activity” is everything. But by focusing less on volume, and more on relevance, you can avoid the tendency to just be one more profile in the crowd.
Think of your readers and contacts first. Yes, there is always going to be a marketing message or agenda you want to advance. Before you worry about that, though, think about what the people on your contact list – or the ones you’d like to be on your contact list – and consider what sort of content they want to read. Go with that answer first, and worry about adding a marketing tint later.
Try to mix information with entertainment. Once you get that recipe right, you’ve got the formula for finding new customers through social media marketing. The more you can help people understand new things, and have fun while doing it, the faster you’ll see your network grow.