FAQs
- About Search Engine Optimzation & Promotion
- What is the difference between a search engine and a directory?
A search engine is a database of web sites. Each search engine has a
dedicated spider that regularly crawls the net. Search results are displayed
according to the keywords entered by Internet users. A directory is
a catalogue of websites classified by categories. Unlike search engines,
websites submitted to a directory are reviewed by a human editor.
- What does search engine optimization mean?
Search Engine optimization is the process of adding to your website
elements that will enable search engines to identify, understand and
rank your website. This includes: finding niche keywords, writing meta
tags, adding alt tags, and calculating keyword density, body text length,
link popularity and more. These modifications play a key role in your
website ranking.
- Why is having an online marketing strategy crucial?
Web site promotion has changed considerably over the past years. A few
years ago, search engine "robots" crawled the net looking
for websites to fill their content. With the increase of websites on
the Internet, it's harder to get listed and rank high in the search
engines. It is critical for web site owners to consider having an online
marketing strategy that will increase visibility and drive targeted
traffic to their web site.
- How long does it take to be listed in a search engine?
It depends on the search engine. Some may register your web site instantly
and others may require several months. We do our best to obtain free
listings for your web site. Unfortunately, this option takes longer
and there is no guarantee that your site will be accepted. Most of the
main search engines and directories now require a fee to review your
website in a timely manner. The fee guarantees that your site will be
reviewed within a date limit (usually 24 hours or one week) but still
does not guarantee that your site will be accepted.
- How do search engines rank web pages?
Search engines have to deal with hundreds of millions of web pages.
They follow a set of rules, known as an "algorithm". Exactly
how a particular search engine's algorithm works is a closely-kept trade
secret. However, all major search engines follow the general rules:
frequency
of a keyword in a web page, meta tags, the number of links that point
to your site, content, etc.
- What makes my position change on the search engines?
Your position on the search engines can change dramatically and unpredictably
as new competitors go online. Search engines also frequently re-index,
sometimes altering the criteria used to determine ranking.
- What can I do to help my website achieve better ranking?
Updating your web pages frequently, adding content (about a product,
event, location, etc.), and exchanging links with other web sites all
help to increase your visibility in the search engines.
- Do you guarantee any rankings?
We do not guarantee any rankings. However, we do guarantee that we will not use
any spam technique including doorway pages and cloaking methods which
can cause your site to be rejected from search engines
and directories. We'll help you to achieve better rankings and increase
traffic to your website by using our knowledge and experience with search engines and optimization techniques.
- What is a Pay-Per-Click (PPC) or Pay-Per-Inclusion search engines?
Search engines now offer the ability to purchase placement. Pay-Per-Click
search engines (Overture, Espotting, FindWhat) consist of bidding on
keywords. The more you bid the higher you rank. Pay-per-Inclusion (Yahoo)
consists of paying a fee to have your website reviewed and indexed in
a directory.
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