Common questions you may have about the promotion of your website.
- I have a brand new website but I can’t find it in the search engines, why?
Search engines don’t rank websites “automatically”. It takes times and efforts to achieve high rankings. A professional search engine optimization specialist can help you improve your natural search engine rankings.
- How do search engines rank web pages?
Search engines have to deal with hundreds of millions of web pages. They follow a set of rules, known as an "algorithm". Exactly how a particular search engine's algorithm works is a closely-kept trade secret. However, all major search engines follow the general rules: frequency of keyword phrase usage on a web page, meta tags, the number of links that point to your site, quality of content, etc.
- What makes my position change on the search engines?
Your position on the search engines can change dramatically and unpredictably as new competitors go online. Search engines also frequently re-index, sometimes altering the criteria used to determine ranking.
- What can I do to help my website achieve better ranking?
Updating your web pages frequently, adding content (about a product, event, location, etc.) on a regular basis, and engaging your customers through social media websites, all help to increase your visibility in the search engines.
- Do you guarantee any rankings?
As we have no control over the search engines, we cannot guarantee any rankings. It is difficult to say how much traffic can be generated in any time period. A website owner should be very concerned if a Search Engine Optimization professional promises otherwise. Generally speaking, some changes can take less than a week to take effect, while others may take 3-6 months or more for measurable changes to be observed.
- Is there any benefit if I buy multiple keyword rich domain names?
There is no use for buying many keyword rich domain names. The search engines may actually ban your site if you try to gain an unfair advantage by setting up many similar websites with keyword rich domain names. However, if you want to use multiple domain names, then you need to build different websites for each domain name. The search engines won’t penalize you for having multiple websites, but they need to provide different information if you want to gain the full effect from them. Keep in mind that maintaining many websites is a large job and it may be better to just manage one site and make it the best it can be.
- Will creating a blog on my website help to increase my rankings?
Creating a blog will not provide you with any type of special power to or higher rankings. However, a blog can help to provide unique content regularly. Search Engines tend to like when new content is posted. If you frequently post content to your blog, the search engines will index your site more often. Blogs also allow you to easily add updated information to your website. You may gain a similar benefit by archiving any newsletters, press releases, or creating a popular forum to go with your website.
- Is there anything I can do about competitors that spam the search engines?
There are a few things you can do when you encounter this issue. You can report them to the search engines through their spam report email or you can use the “dissatisfied with these results” link found on most search engines. However, when reporting a spam site, you don’t want to complain because you think your site is better. Just let them know that the results for a specific search query show multiple domain names for the same product, company, or service. This may change the results over time or it may not, but you can at least know that you did your part to help control this issue. Search engines want to know when searchers are not happy with the results, but they may not always agree with your complaint.
- Does my hosting affect my search engine ranking?
We recommend you choose a reliable web hosting company. Slow websites or websites that are down too often are usually left out by search engines.
- Will switching web host affect my search engine rankings?
When you switch from one hosting company to another it won’t directly affect your ranking. However, you do want to make sure you leave your site up on the old host for about a month. This help to ensure the DNS propagates across the Web and your pages are indexed from the new host.
- When doing a redesign with new file names, how can I get them indexed by the search engines again?
The best way to make sure your pages get picked up by the search engine is to redirect your old URLs through a 301-permanent redirect to the new ones. When you do this the search engines will immediately find the new location of your web pages.
- Can I find out how much traffic a competing website receives?
You cannot find out exactly how much traffic another website gets without getting their log file statistics. These are usually not shared. However, you can get some information from sites like Alexa.com, but they won’t provide you with the exact amount of traffic for a competing website.
- Do I need a mobile website?
As mobile usage is exploding, it’s critical that businesses invest in a mobile website. Although regular websites can be viewed on smartphones, they don’t provide a great user experience. The entire site doesn’t fit on small screens, the text is usually too small to read, and buttons are small and close together, often resulting in accidental clicks. A truly mobile-friendly site is tailored to the needs of mobile users and the capabilities of mobile devices. They display important information about your company without complicated navigation. They include large buttons, easy search capabilities, and limited scrolling and pinching.