Despite social media playing such a crucial role in communications nowadays, many businesses still have trouble understanding it and struggle to use it effectively. This doesn’t mean that it’s impossible to find success on Facebook, however, and if you’re determined to get a leg up over the competition, it’s important to follow best practices when posting to ensure you make the best use of this incredible platform. To help you get a head start, we’ve listed 5 of our top best practices when posting on Facebook.
Posting frequently tells both Facebook and your audience alike that your business is active and that you’re invested in your customers. With Facebook showing fewer business posts to users, posting regularly and consistently is key, and posting a couple of times a week just doesn’t cut it anymore. This doesn’t mean you have to flood your page with hourly posts, however, and you’ll ultimately need to figure out the right number of posts you share each day based on what works best for your business.
Remember to vary your posts, too, and post a variety of different content to maximize your reach and keep your audience interested. Use a mix of photos, videos, and stories to keep your audience engaged.
Post Content Followers Care About
The more relatable your posts are, the more likely your target audience is to connect with you. Alternate between promotional and creative posts to avoid brand fatigue and understand your audience for the best chances of connecting with them.
Pay close attention to the number of likes, comments, or shares each type of post gets to figure out what content your followers care about, and make a note to post more of it. Just don’t overdo it. If you notice your audience reacts better to images, make sure you still post the occasional story or video too to avoid audience fatigue.
Post Engaging Content
Does your content resonate with the people you’re trying to reach? How are they reacting? Taking advantage of post insights will give you a better idea of the type of posts your audiences enjoy liking, commenting on, and sharing.
Keep your audience in mind when creating posts and make sure you post fresh content they can share with others having the same interests. This may be trickier than it seems, however, and you’ll need to conduct a fair bit of research before you’re able to post truly engaging content – but it’s definitely worth it once you get it down.
Actively Manage and Moderate Your Posts
Managing and moderating your posts serves several purposes, including audience engagement, addressing customer matters directly, and hiding or deleting inappropriate comments. Engaging with your audience through posts shows that you really care about them, and addressing their concerns directly proves that you’re willing to do what it takes to help them out.
Naturally, it’s always important to delete any inappropriate comments on your posts to maintain professionalism and show your audience that you take your posts, page, and business seriously.
Assign Page Roles if You Need Help
If you’re too busy to constantly post to your page, manage, and monitor your posts, assigning page roles to other team members or even agencies is always a good idea. Page roles give others permission to maintain your page, and the degree of control you give each user can be customized to ensure your best interests are protected.
Calgary Social Media Experts
As one of Calgary’s original online marketing agencies, the Three Marketers has over 15 years of experience managing and maintaining social media accounts for our clients. Dedicated to helping you meet your business goals and objectives, our expert, multilingual team will strive to create a strategy that meets both your goals and your budget. Call us at 403-230-3993 or reach out to us online to find out how our social media services can help grow your business online.