From marketing agencies to small businesses, more and more brands are using Instagram to reach out to potential customers. And with good reason: it provides a unique opportunity to connect with people in a personal, immediate and visual way.
If you’re still not convinced, consider this: Instagram has hundreds of millions of active monthly users and is growing rapidly. The platform is also very visual, making it ideal for businesses that want to showcase their products or services.
So how do you start? In this article, we’ll show you how to use Instagram to help your business get discovered.
Create an Instagram Business Account
The first step is to create an Instagram business account. This is a free and easy process you can complete in just a few minutes. Once you have a business account, you’ll access valuable features such as analytics and post promotion.
To create an account, simply go to the Instagram app and tap on the “sign up” button. Then, enter your email address, username and password. You’ll then be asked to choose a profile picture and fill out your bio.
Note that you can only create a business account if you have a Facebook page for your business. If you don’t, you can create one by going to the Facebook website and following the prompts.
When you have successfully created your Instagram business account, you’ll have access to the following features:
1. Access to analytics regarding your followers, the times they’re most active, and which posts perform best
2. Professional dashboard for managing multiple accounts
3. Post promotion to reach a larger audience
4. Access to contact information, category and business address (which appears on a map)
5. Access to Instagram Shopping features (if you sell physical products)
Benefits Of Using Instagram For Your Business
Make it simple for people to reach out to you
People should be able to reach you easily so that they can buy from you. Be sure to include your contact information in your bio and a link to your website or blog.
If you have an online store, you can include a link to your product pages. And if you’re looking to drive traffic to your website, you can use the “swipe up” feature on Instagram Stories. This allows people to click on a link and be taken directly to your website.
Get insights about an account, its content, and its followers
Instagram insights allow you to see how well your content performs and who your followers are. This information can be beneficial in developing your marketing strategy. To access insights, go to your profile and tap on the “Insights” tab.
There, you’ll be able to see information such as the number of views for each post, the number of comments and likes, and which posts are getting the most engagement. You can also see who your followers are and where they’re from.
View The Professional Dashboard
As a business, you may have more than one Instagram account. For example, you may have a personal account and a business account. Or, you may have multiple business accounts for different products or services.
The professional dashboard allows you to see all of your accounts in one place and switch between them easily. To access the dashboard, go to your profile and tap on the “Accounts” tab.
There, you’ll be able to add and remove accounts and see insights for each account. You can also use the search function to find specific accounts.
If you sell physical products, you can use Instagram to sell them. To do this, you’ll need to set up an Instagram shop.
Simply go to your profile and tap on the “Shop” tab. Then, follow the prompts to add your product information and payment details. Once you’ve done this, people will be able to browse your products and purchase them directly from your Instagram account.
Easily Create Ads
Another great way to promote your business on Instagram is by creating ads. Ads allow you to reach a larger audience than you would with just organic content.
Instagram is a powerful social media tool that businesses can use to get discovered by new customers. By using Instagram business accounts, you can create engaging content to reach a wider audience and connect with potential customers.