Connect with Customers through Google Posts

Business owners can now use a new feature to connect with their customers in new ways. Up until recently, Posts on Google was accessible to places like museums, sports teams, and movie studios to connect with fans and customers. Google Posts allows you to create posts directly onto Google so that they appear next to your business in Google search results. In a world where technology becomes more readily available and integrated into our daily lives, Google Posts can be a vital tool that can help you share events and promotions with customers and increase traffic to your business.

 

What can I use Google Posts for?

Google Posts can be used to promote upcoming events, new products, and share specials, promotions to encourage customers to visit your business. When customers search on Google for your business, your Google Posts will appear in the search results so that you can share timely information with the public. Another nice feature of Google Posts is that you can share links to these posts on your own website and social media, allowing Google Posts to be integrated into your existing online presence.

google post

How to make a successful post?

There are five key parts to making a successful Google Post.

  1. What is your post about? Is your post about an event? An offer or time-sensitive deal? Do you have news to share? Consider what you want your post to do — whether to encourage customers to visit your store, sell something, or announce a new feature.
  2. Having a key photo for your post can be the most important part of a successful Google Post. You want to take a high-resolution, clear photo to make your post stand out to your customers. Your photo should be well-lit, have good framing, and be in-focus, along with being related to your post. At a minimum resolution of 720px tall by 720px wide, in JPG or PNG format is recommended.
  3. Choosing a right title can complement the right photo. With the title, you get to describe the event in 58 characters. If you need to provide information like pricing, times, and other information, you’ll have space in the more details section.
  4. Be clear about the offer/event. You have up to 1,500 characters for the details of your post, but the ideal length is between 150-300 characters.
  5. Lastly, you need to have a clear call to action. Include instructions such as “Buy,” “Book online,” “Learn more,” “Call,” or “Visit.”

 

Online marketing can be a key part of improving your business’s exposure to customers. If your business is located in the Calgary area and you would like to add Google Posts to your online business presence, contact The Three Marketers. We would love to help you with your online experience.

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The Future of Online Marketing

The one promise of online marketing is that there is always the next thing. Sometimes a new platform or a change in the content, but we’re now embarking on a new path where the customer’s experience is going to be the driving force in big changes ahead. The use of mobile devices has grown exponentially over the last few years, and how customers experience the web on those mobile devices is driving change in online marketing.

 

The Rise of Voice Search
The process of searching for information on the web According to Google, over 20% of all searches on their Android app are done by voice, and that number is going to just continue to increase. The natural extension of this is an even more interactive way of searching. In fact, it can even take on a conversational type of searching with questions and answers and follow-up questions. Voice is definitely the future.

 

Frictionless Mobile Experience
Consumers expect a seamless mobile experience. This experience goes beyond having just a website that is easy to find on your mobile device. It’s an experience that allows the mobile user to find and successfully execute the path to consumer satisfaction. The most important part of this process is speed. No part of the experience can feel slow, and at all times the consumer must feel certain that he or she on the path attaining buyer’s satisfaction. This means that all mobile interactions should be optimized for speed including using tools like the Open Source Project, AMP.

 

Relevant Ads
Consumers want ads that are relevant and useful. Marketers should really dig into the journey of their customers to find the perfect places to meet them in the process of delivering relevant content in a useful way. Relevant ads can take into considering not only online activity but also offline activity like store visits.

 

The first step for marketers looking forward is to make sure all mobile sites are up to snuff. Are they fast? Are they relevant to the user? Are they useful? Does the writing style mesh with the rise of voice search that may be more conversational? Is the experience for the consumer easy from start to finish? Fall down the rabbit hole of your customer’s experience. Combine their offline and online worlds to attract them with very relevant ads. Answer these questions and you’ll be ready when the future arrives.

(*source: thinkwithgoogle)

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Why we like WordPress websites

In today’s modern age of the internet, having a presence online can greatly affect the type of traffic driven to a particular business or organization. WordPress is a fine open source option for individuals and organizations alike in creating professional looking webpages that are distributable on multiple platforms.

WordPress runs on more than 23 % of all Web sites on the Web and powers more than 60 % of all sites using known content management systems (*). It is used by some world-renowned brands in the world such as The New York Times, CNN, BBC America, MTV News and many more. It’s massive.

Easy to Customize
WordPress is a very excellent solution in completing just about any task that could be required of a website and has a growing repository of plugins, most of which that are free of charge! There are many themes and designs that aspiring WordPressers can utilize as starting points to get the type of website they want with much ease.

Open-Source
Being open-source based software, there are many endless customizable ways that WordPress websites can be manipulated to meet the creative needs of any developer. WordPress is a constantly updating and improving platform that has a very active community constantly helping WordPress release updates. WordPress is commonly used for Blogs, but can be used for any higher demanding creative purpose. Compared to a traditional site, WordPress aims to provide ease of access for the designer and the individual accessing the site alike.

Mobile-friendly
Not only is WordPress compatible across all major browsers and platforms, but it easily can be accessed through mobile devices using a mobile responsive design by downloading the proper plugin. It is a very welcoming and engaging Content Management System that is designed to be a universal platform with the latest in web security. There is a ton of support for WordPress across the web because of its functionality, popularity and simplicity!

Secure
The WordPress community is extremely diligent in their efforts to keep WordPress secure and patch the code as soon as vulnerabilities are found. As any Content Management System out there, it is crucial that you always use the latest version.

SEO-friendly
While WordPress makes embedding content easy for its websites, it is also coded to be completely compatible with Search Engine Optimization. There are many plugins that can be utilized to meet SEO needs, but essentially comes SEO ready right from the start using Google’s latest SEO algorithm updates. This ensures that the WordPress website drives traffic and allows for individuals to monitor specific analytics! WordPress is easy to edit and easy to customize with many different dynamics available.
Make the switch to WordPress for your organization!

(*source: w3techs.com)

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We are a Premier Google Partner

It’s official, The Three Marketers has officially been upgraded to Google Premier Partner status, currently the highest level possible in the Google Partners program. Only 3% of Google certified agencies have achieved this qualification.

The status rewards agencies that have demonstrated exceptional Adwords management skills and expertise.

Google Premier Partners must pass rigorous testing to obtain certifications in all aspects of online marketing:  Search, Shopping, Display, Video, App and Mobile and are required to stay up-to-date with the latest advancements and changes.  Google Premier Partners are recognized for delivering optimum results, developing campaign manager skills and continually seeking new opportunities for clients.

We, at The Three Marketers, are honoured to receive such hard-fought recognition from Google. Our goal has always been to obtain the best possible results for our clients, and we’ve achieved this by staying on top of the latest marketing technologies and trends.

If your business is interested in a high-performance Google Adwords campaign, do not hesitate to contact us today for more information.

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