Creating content that your audience will want to share can be a challenge. However, the effort is well worth it when you see your content being shared by others. Not only does it help promote your brand, but it also helps build relationships with your audience.
In the modern business world, sharing is key. People are more likely to see and engage with content that’s been shared by someone they know and trust. By creating share-worthy content, you’re increasing the chances that your audience will come across it and, hopefully, engage with it. Producing content your followers will want to share also demonstrates that you understand their interests and what they’re looking for online.
It is probably safe to say that a vast majority of people online are looking for content that is either entertaining or informative. If you can produce content that falls into one of those categories, you’re more likely to see it shared by others.
To help you out, we’ve put together a few tips on how to create content your audience will want to share:
Keep It Interesting
Your content should be interesting and engaging if you want people to share it. No one wants to share boring content, so make sure you put some thought into what you’re writing.
A good way to come up with interesting ideas is to think about what people are talking about in your industry. You can also look at popular blog posts and articles to get a sense of what’s resonating with people and write about those topics with your fresh insights.
Make It Easy to Share
If you want people to share your content, you need to make it easy for them to do so. Incorporate social sharing buttons on your articles and blog posts. This will make it easy for people to share your content with their friends and followers. You can also include calls-to-action at the end of your articles, reminding people to share the article if they found it helpful.
Provide Value
Your content should provide value to your audience. If it doesn’t, then there’s no reason for them to share it. Make sure that your content is informative and educational.
One way to do this is to focus on creating evergreen content. This is content that will be relevant and useful for a long time, regardless of when it’s published. For example, an article on how to start a business would be considered evergreen content.
Another way to provide value is by creating content that’s timely and relevant. These could be news stories or articles on hot topics in your industry. By creating content that’s timely and relevant, you’re giving your audience something they can’t find anywhere else.
Be Original
Try to create original content that you know your audience will appreciate. If you can offer a unique perspective on a topic, that’s even better. People are more likely to share content that is new and different. Just make sure that you’re not copying someone else’s content. Not only is copying others’ work outright unethical, but it’s also illegal.
Use Visuals
Including visuals in your content can make it more share-worthy. People are more likely to share articles and blog posts that include images, infographics, or videos. Adding visuals to your content will also make it more visually appealing, which can help to improve the overall engagement.
Creating content your audience will want to share is a great way to promote your brand and build relationships with your audience. By following these tips, you can create content that is both interesting and valuable, which will help increase the chances that people will want to share.
Final Thoughts
As a business, it is important to understand why you want your content to be shared and then create your posts accordingly. Although your content might not go viral, just keep on producing quality content regularly. You’re bound to publish something that resonates with your target audience.
