Digital Marketing is one of the main runners in brand awareness. In today’s digital world, a business’s success can be measured by the number of followers and the engagement rate on its social accounts.
So, if you are a brand that just started and did not know what to post on their socials, or if you are an established one but do not know how to improve engagement, this article is for you. This article will discuss five different engaging post ideas for Facebook. These ideas will make people click on your posts repeatedly, no matter your market niche. So, keep on reading!
5 Engaging Post Ideas for Your Facebook Page
Here are the most tried and tested ways to improve engagement on your Facebook posts.
Ask Questions in The Captions
One way to get people to engage with your stories is by making them answer something. This is one of the book’s oldest tricks, but most people do not realize how powerful this strategy is.
Hence, think of the creative questions that would elicit your audience’s response. These questions do not have to be about your product or service. They can be about anything and everything; however, make sure they have relevance with your brand’s overall objective and goals.
Behind-The-Scenes, or BTS, is something that intrigues people the most. It is exclusive and unique. Furthermore, BTS can communicate to the audience the amount of hard work and compassion your team is putting into the products and services. Hence, building trust as well.
There are many different ways to do this. You can either put up pictures of your employees or something fun in your office. Or you can also make short reels to show how your product is made or any blooper of your upcoming videos.
Talk About Trending Topics
Another great way to engage your audience is by talking about something popular these days. For example, when the pandemic started, many brands began posting content telling their customers to stay safe or indoors.
Furthermore, they also connected the topic with their products and services. For instance, Dr. Seuss, a known brand for books, talked about the pandemic and communicated that it was the perfect time to stay indoors and read a good book.
So, find topics that are mainly being talked about by the masses. One way to find such topics is by checking the trending topics on Twitter. Or another way is by looking at the most recent memes made by people. You will instantly find out what you need to talk about!
Tell Personal Stories
One way to market your business to the audience is by tapping into their hedonic needs. For those who do not know, hedonic needs are the emotional needs of a person. So, telling personal stories is a way of fulfilling people’s emotional needs.
For example, if you tell a story of an influential person’s dark past and how they conquered it all to become this huge successful person, this would make your audience feel emotional, ambitious, and hopeful that they can do the same.
However, as we have repeatedly discussed in this article, make sure that these stories relate to your business’s core objectives. Do not tell stories for the sake of telling stories. Instead, relate them to your brand so that you can communicate to the customer that your brand is what they need to succeed.
Host Giveaways and Contests
Do you want a significant hike in your engagement? Then host an exciting giveaway! This is one of the most successful ways to improve your reach and brand awareness. Many brands put in different conditions to be eligible for a giveaway. Such as, a person needs to follow their official page or like and comment on a recent post. You can do the same.
Make sure to include your best products in the giveaway. This way, you would be allowing the customer to sample it, and if they like it, they will come back for more. Furthermore, they’d be telling their friends about it too! So while giveaways can get expensive, they are ideal for brand awareness and attracting potential clients.
These five ideas have been some of the most tried and tested ones. As a matter of fact, these have been able to attract many customers and retain the current ones successfully. So make sure to try these out for your Facebook! They are fun and easy to do.