4 Reasons Why Web Copy is as Important as Your Design

How often do you come across a beautifully designed website, only to be put off by a lack of content? Would you rather trust a fancy site full of low-quality copy, or a simple site packed with helpful, engaging, and valuable web copy? Sadly, too many businesses nowadays focus the bulk of their attention on creating a gorgeous looking site and neglect their website copy. Are you one of them?

There’s no question that great website design is a must. However, even the best-designed website in the world would be useless without quality web copy. To ensure your website is a success, it’s vital that you have the right combination of design and high-quality web copy. Still not convinced? Here are four reasons why your website copy is as important as your design:

Your Copy Defines Your Site’s Purpose

Whether it’s to generate online sales, attract visitors to your location, raise brand awareness, or collect feedback, every website should have a purpose. When it comes to properly define your site’s purpose and encouraging users to take action, web copy is equally as important as design and a combination of the two ensures your site is optimized for the highest conversion rates possible.

Good Web Copy Improves Your SEO

Your web copy does more than provide visitors with information about your brand and what you offer — it also helps search engines understand your site. Even though your website images just as important as your design, the effect images and design have on SEO pale in comparison to your copy’s SEO value.

The more written copy you have on your site – and the higher quality it is – the more likely search engines are to pick it up and rank it higher in organic search results.

Your Copy Reflects Your Brand

Picture your site as a salesperson. Would you want someone well-groomed but dressed in shabby clothes representing your brand? Didn’t think so. So, why would you sacrifice your brand image by publishing a great looking site filled with low-quality copy?

Well-crafted website content helps portray your brand in the best possible light. It allows you to stand out from the crowd and influence your audience’s perception of your brand in ways design can’t. Both of which are incredibly important when competing with thousands of other businesses.

Web Copy Sells

Going back to the salesperson example, neither a salesperson nor your site can sell based on image alone. You need to effectively communicate your offer and convince clients they want what you’re selling. It only takes a couple of seconds for a visitor to make up their mind about a site and, while design helps attract their attention, web copy is what really seals the deal.

Site visitors need to know that you can help, and the only way to do that is through carefully thought-out and engaging copy that convinces them to take action.

Web Copy Builds Relationships

More than just a sales tool, your web copy gives you an incredible opportunity to connect with your site visitors. It allows you to respond to their questions and needs through valuable, informative content. This is an extremely important, yet severely neglected aspect of content creation in general.

By building a connection with your visitors, not only do you increase trust and establish your business as an authority, but you cultivate relationships that can potentially generate long-term revenue.


There’s no end to the benefits of investing in high-quality web copy for your site. Get in touch with The Three Marketers today to learn more about how combining solid web design with expertly-crafted copy can boost your website to new heights.

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