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Every year, Google hosts Google Marketing Live, an event where they unveil the latest innovations in advertising and share how businesses can use Google Ads more effectively. The 2025 edition [...]

As Canadian businesses continue to face challenges from shifting trade policies and U.S. tariffs, it’s becoming increasingly important to diversify export strategies and reduce reliance on [...]

A lot of people today rely on AI, and most industries are well aware of it. Around three out of ten smartphones now come with built-in AI capabilities, a statistic we only expect to grow even [...]

In the current competitive digital landscape, a company’s reputation is greatly impacted by its online reviews. However, not all reviews are positive, and some businesses may be tempted to [...]

The old adage, “retention over acquisition,” rings true even today. Customer loyalty is paramount in any type of business. Brands experience long-term success by making efforts to make customers [...]

Undoubtedly, the widespread adoption of Artificial Intelligence (AI) has hugely impacted the world of search engine optimization (SEO), unlocking possibilities for SEO professionals who wish to [...]

If you’re reading this, you probably want to create a successful video. Certain elements make up a good video, whether it’s for business or pleasure. Creating a successful video takes [...]