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Online marketing insight for business owners

Plain-language articles on SEO, AI search, Google Ads, social media ads and getting more from your marketing budget.

Showing 4 articles in Online Reputation.

  • Google Reviews Matter, But Consumers Look Further

    Online Reputation2 min read

    Google Reviews Matter, But Consumers Look Further

    Most business owners understand that Google reviews are important. They influence local search visibility.They affect click-through rates.They shape first impressions. Google reviews alone are not enough. Consumers are doing more research before making decisions. They compare businesses, verify cred

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  • Seo scam

    Online Reputation2 min read

    Trademark Scam Warning Targeting Canadian Businesses

    Trademark scams are a growing concern for businesses and individuals in Canada. Fraudsters are targeting trademark holders with deceptive notices, demanding payments or requesting sensitive information. Both the College of Patent Agents and Trademark Agents (CPATA) and the Canadian Intellectual Prop

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  • Ask for reviews

    Online Reputation5 min read

    How to Ask for Reviews: Boost Your Online Reputation

    There’s nothing like getting the first positive online review for your business. It’s a simple nudge, a reminder that the hard work you and your team have been putting in is paying off. But it’s also more than just a feel-good moment. Reviews are one of the key strategies to build your business cred

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  • online reviews

    Online Reputation3 min read

    Beware of Companies Claiming to Remove Google Reviews

    In the current competitive digital landscape, a company’s reputation is greatly impacted by its online reviews. However, not all reviews are positive, and some businesses may be tempted to seek out services that promise to remove negative Google reviews. Unfortunately, many of these companies offer

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