Calgary online marketing
Microsoft Advertising
Reach prospective customers across Microsoft’s advertising network, including Bing and Microsoft Copilot.
Microsoft Advertising Campaign Setup and Management
As a certified Microsoft Advertising Partner, The Three Marketers sets up and manages Microsoft Advertising campaigns, formerly known as Bing Ads, for Calgary businesses.
Microsoft Advertising can help diversify your paid traffic beyond Google and reach additional search audiences across Microsoft’s network.
What Is Microsoft Advertising?
Microsoft Advertising is Microsoft’s paid advertising platform, allowing businesses to reach prospective customers through Bing search results and across Microsoft’s advertising network and AI experiences such as Copilot.
Campaigns work much like Google Ads: you bid on keywords, ads are ranked based on factors such as relevance and bid, and you pay when someone clicks.
Existing Google Ads campaigns can often be imported into Microsoft Advertising and then optimized specifically for the Microsoft audience.
How It Benefits Your Business
Diversify Your Paid Traffic
Reduce reliance on a single advertising platform by reaching additional search audiences through Microsoft Advertising.
Often Lower Competition
Less advertiser competition for some keywords can result in a lower cost per click.
Reach Microsoft Audiences
Expand your visibility across Microsoft’s search and advertising ecosystem, including Bing and Copilot experiences.
Quick to Launch
Google Ads campaigns can be imported into Microsoft Advertising and then optimized for the platform.
What Is Included
- Microsoft Advertising account setup or import from Google Ads
- Keyword, audience and negative keyword research
- Ad copy and extension setup
- Universal Event Tracking and conversion goal configuration
- Ongoing bid, budget and audience management
- Transparent monthly reporting
How We Work
- 01
Discovery
We learn about your business, goals, market and competition, and review what is already in place.
- 02
Proposal
You receive a free estimate with clear recommendations, deliverables and fees, with no long-term contract.
- 03
Build
We set up your campaign structure, targeting, tracking, ads and other required elements.
- 04
Manage and Report
We continuously optimize your campaigns and provide transparent monthly reporting so you know how your advertising is performing.
Frequently Asked Questions
Is Microsoft Advertising worth using?
Microsoft Advertising can complement Google Ads by reaching additional audiences, including people searching on Bing and using Microsoft products. It may also have less advertiser competition for some keywords.
Can you copy my Google Ads campaigns?
Yes. Existing Google Ads campaigns can often be imported directly into Microsoft Advertising. We then review and optimize the campaigns for the Microsoft platform rather than simply running an identical copy.
Do you manage Google Ads and Microsoft Advertising together?
Yes. Most clients run Google Ads and Microsoft Advertising side by side, with one combined report.
Request a consultation about microsoft advertising
No long-term contracts, transparent monthly reporting and a Calgary team you can actually reach.