Online marketing questions, answered plainly

Yes. SEO (Search Engine Optimization) helps your website appear when potential customers search for your products or services online.

Search is evolving with Google AI Overviews, ChatGPT and other AI tools, but the fundamentals of SEO remain important. A well-structured website, useful content, strong authority and consistent business information can help your business gain visibility in traditional search and AI-generated results.

Our SEO strategies consider both Google rankings and visibility across AI-driven search.

AI platforms need to understand what your business does, where you operate and why your information is relevant.

Clear service pages, useful content, structured website information, reviews, citations and consistent business details can all contribute to AI search visibility.

We optimize websites for traditional search while also helping AI platforms better understand your business, services, expertise and location.

Yes, when they provide useful information that your potential customers are actually looking for.

We do not recommend publishing articles simply to add more pages to a website. Good content should answer relevant questions, support your services and demonstrate your expertise.

Useful content can also help search engines and AI platforms better understand your business and areas of expertise.

SEO is a long-term strategy. Most businesses should expect improvements over several months, although results vary depending on the website, competition, market and starting point.

Some changes, such as correcting technical problems or improving an under-optimized page, can have an impact sooner. More competitive keywords generally take longer.

We track search visibility, keyword rankings, website traffic and conversions.

Our clients receive regular reports showing how their website is performing and what has changed. Where possible, we also track actions such as phone calls, forms, purchases and other important website conversions.

No. No SEO company controls Google's rankings, and businesses should be cautious of agencies that guarantee a specific position.

We use established SEO practices, monitor performance and continuously improve your website based on search trends, competition and results.

A Google Business Profile is the business listing that can appear in Google Search and Google Maps. It can include your location or service area, hours, services, photos, reviews and contact information.

For local businesses, an optimized Google Business Profile is an important part of local SEO and can help potential customers find and contact your business.

Yes. We can optimize and monitor your Google Business Profile as part of your digital marketing strategy.

This includes reviewing your business information, categories, services and other important elements, as well as monitoring changes that may affect your listing.

Yes. We work with WordPress, Shopify, Wix, AI-built websites, custom websites and other website platforms.

We first determine what can be improved on your existing site. A complete website rebuild is not always necessary to improve SEO.

It depends on your goals and budget.

Google Ads can generate visibility quickly by placing your business in front of people actively searching for your products or services. SEO takes longer but builds organic visibility over time.

For many businesses, using SEO and Google Ads together provides a good balance between immediate visibility and long-term growth.

Google Ads budgets vary depending on your industry, competition, service area and goals. Some industries have significantly higher costs per click than others.

As a general starting point for monthly Google Ads spend in Calgary:

Professional services: $1,000–$2,500+ Healthcare & wellness: $1,000–$2,500+ Home services & trades: $1,500–$3,500+ Construction & contractors: $1,500–$4,000+ Legal services: $2,500–$5,000+ Real estate & mortgages: $1,500–$3,500+ Tourism & recreation: $1,000–$3,000+ Retail & e-commerce: $1,000–$3,000+ B2B & industrial: $1,000–$3,000+

These are general guidelines, not minimum requirements. A smaller, highly targeted campaign may work with a lower budget, while more competitive industries or businesses targeting a larger geographic area may require more.

Before recommending a budget, we review your target keywords, competition, geographic area and objectives to determine a realistic advertising budget.

Google Ads management fees are separate from the advertising budget paid directly to Google.

Google Ads can begin generating traffic as soon as a campaign is running, but campaigns need time to collect data and be optimized.

We monitor search terms, keywords, bids, ads, budgets and conversions to improve performance over time. The goal is not simply to generate clicks, but to generate relevant enquiries and sales.

Not necessarily.

Google Ads regularly recommends changes such as increasing budgets, adding keywords, changing bidding strategies or applying automated features. Some recommendations can be useful, while others may not be appropriate for your business.

We review Google's recommendations individually and implement them only when they make sense for your goals, budget and campaign performance.

It depends on your audience and objectives.

Google Ads is often a good starting point when people are actively searching for your products or services. Microsoft Ads can provide additional search visibility, while Meta Ads can be effective for awareness, promotions and reaching audiences on Facebook and Instagram.

LinkedIn Ads may also be appropriate for certain B2B businesses.

We recommend platforms based on where your customers are and what you want to accomplish.

Both platforms allow businesses to advertise in search results when people search for relevant products or services.

Google has a much larger search audience, while Microsoft Ads provides additional exposure through Bing and Microsoft's search network. Depending on your industry and audience, we may recommend using one or both.

Meta Ads can work well for businesses that benefit from visual promotion, special offers, remarketing or reaching specific audiences.

They are not necessarily the right choice for every business. We consider your audience, offer, goals and budget before recommending Facebook or Instagram advertising.

We track more than clicks and impressions.

Where possible, we measure phone calls, forms, purchases, bookings and other meaningful actions generated by your campaigns. This helps us evaluate the cost per lead or sale and make informed decisions about your advertising budget.

Google reviews help potential customers decide whether they can trust your business. They can also contribute to your visibility in Google Maps and local search results.

The number of reviews, overall rating and how recently you receive reviews can all influence how your business is perceived compared with local competitors. Reviews can also provide useful information about your business to search engines and AI platforms.

The simplest approach is to consistently ask satisfied customers to leave a review and make the process easy by providing a direct link to your Google Business Profile.

Reviews should come from genuine customers. Building reviews naturally over time is more valuable than trying to generate a large number all at once.

There is no specific number that guarantees better visibility.

A useful approach is to compare your number of reviews, overall rating and how recently customers have reviewed your business with competitors appearing prominently in your local market.

Consistency matters. Continuing to receive genuine reviews over time is generally more valuable than reaching a particular number and then stopping.

There is no single strategy that works for every business.

Depending on your market, the right combination could include SEO, Google Ads, social media advertising, content, Google Business Profile optimization and reviews.

We focus on the channels that make sense for your customers, goals and budget rather than recommending every available marketing service.

No. It is generally better to focus on the platforms your customers actually use rather than trying to maintain a presence everywhere.

The right platforms depend on your industry, audience and marketing objectives.

Each plays a different role.

SEO builds long-term search visibility. Paid ads can reach potential customers more quickly. Content demonstrates expertise and answers customer questions, while reviews help build trust and strengthen your local presence.

A coordinated strategy helps these channels support each other rather than operating separately.

The Three Marketers was established in Calgary in 2003. We have more than 20 years of hands-on digital marketing experience helping businesses improve their online visibility through SEO, Google Ads, paid advertising and other digital marketing strategies.

We specialize in SEO, AI search optimization, Google Ads and other PPC campaigns, social media advertising and multilingual digital marketing.

We develop strategies based on each client's goals, market, competition and budget.

We work with businesses of different sizes and across a wide range of industries, from local Calgary companies to organizations targeting customers across Canada and internationally.

Our experience includes professional services, healthcare and wellness, construction and trades, industrial and manufacturing, tourism and hospitality, training and education, retail and e-commerce, and other B2B and B2C businesses.

No. We are based in Calgary and work with businesses throughout Alberta, across Canada and internationally.

We can develop local, national or international digital marketing strategies depending on the markets you want to reach.

Yes. We have experience developing and managing digital marketing strategies for businesses targeting customers in different languages and markets.

This can include multilingual SEO, paid search campaigns and website optimization.

Yes. The Three Marketers is a Google Partner and has been managing Google Ads campaigns for businesses for more than 20 years.

Our services are designed to provide businesses with flexibility. The terms depend on the services and scope of work required.

We explain the costs, services and terms before work begins so you know what to expect.

Contact The Three Marketers and tell us about your business, goals and current marketing needs.

We will review your requirements and recommend the digital marketing services that make the most sense for your business.