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How often do you come across a beautifully designed website, only to be put off by a lack of content? Would you rather trust a fancy site full of low-quality copy, or a simple site packed with [...]

As we near the end of a year filled with unique and unexpected challenges, it’s time to take a look at current and emerging online marketing trends for 2021 to help you prepare for the upcoming [...]

Businesses of all shapes and sizes all across the globe depend on digital analytics tools to power their digital marketing efforts and better understand their customers. However, one major [...]

Google My Business Profiles offer businesses a great way to connect and interact with both existing and potential customers through Google Search and Maps. In addition to listing basic business [...]

Practically every business or website owner has received at least one unsolicited email from a shady SEO ‘agency’ promising the world. But have you ever wondered how they can realistically [...]

Images are without a doubt the first thing our eyes are drawn to when visiting a site, yet so many site owners tend to downplay their importance in favor of content. Good quality content is an [...]

In this fast-paced competitive world, link building is something that should play a key role in any business’s online marketing strategy and is essential to unlocking a website’s full potential. [...]

90% of Canadian digital shoppers list “ease of use” as a website factor that influences their digital purchasing decisions.* If you want to succeed in the world of online sales, then [...]

To many, an author bio box is simply a small section at the end of a blog post where information about the blog’s author is displayed, something insignificant which can be left out. But it’s so [...]

As countries across the globe begin easing restrictions put in place due to the ongoing COVID-19 crisis, there are a number of steps business owners should be taking to both reduce the impact the [...]