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    • PAY-PER-CLICK ADVERTISING (PPC)
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    • BING ADS
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Archives

Author Archive for: "karine"
Home /
 What Are Google’s AI Overviews—And Why Should Your Business Care?
0
By Karine Kugler
In Google Search
Posted July 3, 2025

What Are Google’s AI Overviews—And Why Should Your Business Care?

Google’s new AI Overviews are changing how people search—and how businesses get found. These AI-generated summaries now appear at the top of search results, answering user questions by pulling [...]

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 How AI Tools Are Changing Search—And What It Means for Your Online Marketing Strategy
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By Karine Kugler
In Artificial Intelligence, Grow Your Business, Online Marketing Strategies
Posted June 20, 2025

How AI Tools Are Changing Search—And What It Means for Your Online Marketing Strategy

At The Three Marketers, we’ve recently noticed a shift in traffic patterns: Google Analytics is now showing users arriving from AI tools like ChatGPT, Google Gemini, and Microsoft [...]

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 Smarter Ads, Better Results: New AI-Powered Google Ads Updates for Businesses
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By Karine Kugler
In Artificial Intelligence, Google Ads, Pay-Per-Click Advertising
Posted May 21, 2025

Smarter Ads, Better Results: New AI-Powered Google Ads Updates for Businesses

Every year, Google hosts Google Marketing Live, an event where they unveil the latest innovations in advertising and share how businesses can use Google Ads more effectively. The 2025 edition [...]

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 Reaching New Markets: Grow Your Canadian Business Globally
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By Karine Kugler
In Empower Your Website, Grow Your Business
Posted May 8, 2025

Reaching New Markets: Grow Your Canadian Business Globally

As Canadian businesses continue to face challenges from shifting trade policies and U.S. tariffs, it’s becoming increasingly important to diversify export strategies and reduce reliance on [...]

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 How to Safeguard Access to Your Website, Google Ads & Social Media
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By Karine Kugler
In Empower Your Website
Posted April 16, 2025

How to Safeguard Access to Your Website, Google Ads & Social Media

At The Three Marketers, we often work with businesses that face a common challenge—key online marketing information gets lost or becomes inaccessible when staff members change. Whether it’s your [...]

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 Canadian Businesses: Bring Your Online Marketing Home
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By Karine Kugler
In Grow Your Business
Posted March 6, 2025

Canadian Businesses: Bring Your Online Marketing Home

Over the years, we’ve noticed a growing trend among Canadian businesses: outsourcing their online marketing to agencies in the United States. American companies have been actively prospecting [...]

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 Is Meta Advertising Right for Your Business? Key Industries That Benefit
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By Karine Kugler
In Social Media
Posted March 4, 2025

Is Meta Advertising Right for Your Business? Key Industries That Benefit

A small business owner named Sarah runs a boutique shop. And while her products are undoubtedly gorgeous, she can’t help but notice how slow and sparse traffic is. Later, she sees a competitor’s [...]

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 Making Your Content Visible in AI Search Results
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By Karine Kugler
In Artificial Intelligence, Empower Your Website
Posted February 7, 2025

Making Your Content Visible in AI Search Results

A lot of people today rely on AI, and most industries are well aware of it. Around three out of ten smartphones now come with built-in AI capabilities, a statistic we only expect to grow even [...]

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 Trademark Scam Warning Targeting Canadian Businesses
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By Karine Kugler
In Online Reputation
Posted January 16, 2025

Trademark Scam Warning Targeting Canadian Businesses

Trademark scams are a growing concern for businesses and individuals in Canada. Fraudsters are targeting trademark holders with deceptive notices, demanding payments or requesting sensitive [...]

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 Why Offline Marketing Matters for Improving Your SEO and Building Brand Strength
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By Karine Kugler
In Grow Your Business, Online Marketing Strategies, Online Reputation, SEO
Posted January 15, 2025

Why Offline Marketing Matters for Improving Your SEO and Building Brand Strength

It’s easy to think that you should focus solely on online marketing because of how digitally oriented the world is today. These digital marketing strategies might seem easier to measure and [...]

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