Online Marketing Strategy

Thanks to the wealth of information available online, modern-day shoppers are more informed and better prepared than before. As a result of this, the role of the traditional brick and mortar [...]

Since 2014, businesses around the world have measured over 7 billion store visits in AdWords*   Google AdWords is an online advertising platform developed by Google. The platform operates on [...]

77% of internet users read blogs. A well written blog can increase traffic by up to 120%. 57% of companies with a blog have acquired a customer from their blog.* Part of the territory of being a [...]

With the explosion of websites, devices and new forms of online interactions, online marketing can be seen as an ever-changing complex game. To help your business stay ahead of your competition, [...]

The one promise of online marketing is that there is always going to be something new. Sometimes this can be as simple as a change in content or as significant as a whole new platform, but in all [...]

Increasing your online visibility is a must in today’s world. It is not as easy as slapping up a website before getting back into your everyday routine. Before you get started with your website, [...]

Marketers and researchers are interested in what Canadians are looking for when they go online. They want to know what tools the people of Canada use and why they choose to do things the way they [...]

Getting your website seen in Google’s results is never easy. The algorithms are top secrets which Google never release, therefore ensuring your SEO practices are always first class is a priority. [...]