Online Marketing Strategies

Lately, Google has been focusing on making its search engine algorithm as “human” as possible. What this means for web marketers is that sites with high-quality, valuable content are given a [...]

In today’s digital world, consumers are bombarded with hundreds of targeted messages each and every day and the sad truth is that most, if not all of these messages, are simply ignored. The [...]

If you’re like most businesses, your main goal for advertising on Google is to increase sales while keeping advertising costs to a minimum. While to many this may seem like a daunting and [...]

Looking to Digitize Your Store? Look No Further than Shopify It’s no secret that online shopping has revolutionized the retail experience. Thanks to the growing popularity of eCommerce [...]

Visibility is a key factor for any business that wishes to attract more customers. One of the best ways to achieve this is by having a website with an effective ranking system. In the recent [...]

Digital marketing is the fastest growing segment of the marketing industry, but the sector goes far beyond simply Facebook and Twitter. For B2B sales professionals, a great deal of use can be [...]

Do you own a business? If so, you are probably constantly seeking ways to improve your business and to gain more exposure for it. If that’s the case, then you should know that online [...]

The number of Canadians shopping online is steadily rising each year. Recent surveys have shown that around 86% of Canadians have made an online purchase within the past year alone. Furthermore, [...]

The popularity of online video is growing at a tremendous pace and by 2020; video is estimated to represent 82% of all internet traffic. Whether they’re searching for how-to videos or product [...]

Thanks to the wealth of information available online, modern-day shoppers are more informed and better prepared than before. As a result of this, the role of the traditional brick and mortar [...]