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Author

Manon Kugler

Manon Kugler

Marketing Strategist & Content Creator

Manon Kugler is a marketing professional with a Master of Marketing from the Schulich School of Business. She designs creative, data-driven strategies across social media, content marketing, SEO and brand strategy.

5 articles

  • How to Optimize Your Instagram Bio and Get Discovered

    Social Media5 min read

    How to Optimize Your Instagram Bio and Get Discovered

    Your Instagram bio may seem like a small detail, but it plays an important role in how people discover your business. Instagram now functions more like a search engine, with users actively searching for services, products, and creators. Because of this, the keywords in your bio can influence whether

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  • Small Business TikTok

    Social Media5 min read

    Choosing The Right Social Platform For Your Small Business

    For small businesses, social media can be one of the most powerful and cost-effective marketing channels available. But with so many platforms competing for attention TikTok, Instagram, YouTube, Facebook, LinkedIn, Pinterest, it’s easy to feel overwhelmed. The reality is simple: you don’t need to be

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  • Instagram content

    Social Media2 min read

    Social Media Strategies Small Businesses Can Easily Incorporate

    Everyone’s busy chasing trends and thinking they will go viral overnight, but here’s the real secret to social media success: being yourself. Authenticity and connection always go further than a hard sell. According to McKinsey, businesses with strong personalization strategies see up to 40% more re

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