Calgary online marketing since 2003
Google Partner · Microsoft Certified
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Plain-language articles on SEO, AI search, Google Ads, social media ads and getting more from your marketing budget.
Showing 9 articles in Artificial Intelligence.
Artificial Intelligence3 min read
The way customers search, compare, and make decisions has changed significantly. With the rise of AI tools and multi-channel behaviour, the traditional marketing funnel no longer applies. What used to be a step-by-step process — awareness, consideration, then purchase — is now compressed into a much
Artificial Intelligence2 min read
Google continues to expand automation in advertising with AI Max campaigns. These campaigns are designed to improve performance across all Google channels using machine learning, while still requiring a clear strategy to deliver consistent results. For small businesses, the key question is not just
Artificial Intelligence3 min read
Artificial intelligence tools like ChatGPT and Gemini make generating content fast and convenient. Many marketing teams and businesses use them as part of their content process. But there is a real danger in copying and publishing AI content without revision or strategic focus. When users recognise
Artificial Intelligence3 min read
Artificial intelligence tools like ChatGPT and Gemini make generating content fast and convenient. Many marketing teams and businesses use them as part of their content process. But there is a real danger in copying and publishing AI content without revision or strategic focus. When users recognise
Artificial Intelligence3 min read
Some roles will change, and yes, a few may disappear. But new opportunities are already emerging for those who learn how to use these tools effectively. The real story isn’t about loss, it’s about adaptation. Every major innovation, from computers to the internet, has challenged the way businesses o
Artificial Intelligence2 min read
Google’s new AI Overviews are changing how people search—and how businesses get found. These AI-generated summaries now appear at the top of search results, answering user questions by pulling insights from multiple sources. They’re designed to save users a click—but that also means your website may
Artificial Intelligence2 min read
At The Three Marketers, we’ve recently noticed a shift in traffic patterns: Google Analytics is now showing users arriving from AI tools like ChatGPT, Google Gemini, and Microsoft Copilot—something we didn’t see just a few months ago. While Google still brings in most search traffic, this change sig
Artificial Intelligence7 min read
Every year, Google hosts Google Marketing Live, an event where they unveil the latest innovations in advertising and share how businesses can use Google Ads more effectively. The 2025 edition focused heavily on how artificial intelligence is transforming search, campaign performance, and creative pr
Artificial Intelligence4 min read
A lot of people today rely on AI, and most industries are well aware of it. Around three out of ten smartphones now come with built-in AI capabilities, a statistic we only expect to grow even more in the future. From automation to providing valuable data, AI is helping businesses grow and reach thei
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