Google’s new AI Overviews are changing how people search—and how businesses get found. These AI-generated summaries now appear at the top of search results, answering user questions by pulling insights from multiple sources. They’re designed to save users a click—but that also means your website may not get visited, even if you’re the source of the answer.
Key Facts:
- As of March 2025, over 13% of all Google searches trigger an AI Overview.
- 88% of AI Overview queries are informational (like definitions, comparisons, and how-tos).
- Industries most impacted so far include Health, Law, Science, and Society.
- AI Overviews tend to appear for low-competition, low-CPC keywords with educational intent.
What This Means for Your Business:
- SEO is no longer just about ranking—it’s about being included in the answer.
- Your blog articles, FAQ content, and how-to guides can earn a spot in AI Overviews if written clearly, factually, and with expert authority.
- Zero-click searches are increasing, but AI Overviews don’t always reduce clicks. The right content can still drive traffic and trust.
How to Prepare:
- Focus on answer-based content: Write blog posts that answer specific questions your customers are asking.
- Use clear headings and structure so Google can easily pull from your content.
- Aim to build authority in your industry by publishing trustworthy, well-cited information.
- Stay visible by monitoring your keywords and competitor performance in AI search features.
Want to Be Featured in Google’s AI Answers?
We help businesses like yours create optimized, helpful content that can earn visibility in the new AI-powered search results. Contact us today to start building a strategy that keeps your business visible.
Reference: SEMrush AI Overview study
