Are you a non-profit organization? Having enough funds to raise awareness of your organization is never easy. You want all funds put towards helping achieve your mission statement. You know you need to be involved in marketing, but cannot take money away from directly helping your cause, leaving you to rely on word of mouth and any press coverage you can find.
To solve this dilemma Google is offering grants under the title Google Ad Grants. Providing up to $10,000 in advertising, the opportunity is huge however it is not as simple as asking for the money; you also need to meet eligibility criteria and submit a great application. If you are successful, there are a number of benefits if you execute the ads well.
Increased Awareness to Your Organization
People clicking your ad are clicking because they want to. With great content, they will now have your organization in the back of their mind.
Grow Your Email List
Having someone’s email address is valuable. When advocating, being able to send an email to someone who has given you permission to do so is great, with one email address valued at approximately $8 to your non-profit in the first year alone.
Video Marketing Expansion
Videos are great ways to increase awareness, with visitors coming to your site you have the opportunity to hook them into your video which may lead them to being a supporter.
Are you eligible?
- You must hold current and valid charity status as defined by the country your charity has been established in.
- Accept certifications regarding non-discrimination and donation receipt and use.
- Have a website with substantial content.
- Government organizations and entities, hospitals & medical groups, educational institutions are not eligible
For Canadian non-profits specifically, organizations must:
- Be registered under the Canada Income Tax Act
- Can issue charitable receipts to donors
- Be exempt from income tax
Google has a stringent application approval process which can take four months to be approved (if declined, they do not provide the reason). Getting your application right the first time is crucial.
Google does provide tips for increasing your chances of your approval being successful. An understanding of Google Grants and Google AdWords is highly beneficial as you will need to provide keywords, ad copy and prove how your charity will benefit from the program.
You will need to find the best keywords while ensuring you do not go over certain criteria, such as max $2 CPC, and ensure you utilize your $329 daily budget to its full potential, which can be tricky. You also need to ensure that you maintain the campaign actively from month to month.
$10,000/month in advertising is a very generous offer from Google Ad Grants. We would love to help you to maximize your chances of approval and fully benefit from the marketing, once approved. If you want to join 4000 other organizations who receive Google Ad Grants funding, call us today.