5 Online Digital Trends to Watch in 2022

As 2021 comes to a close and 2022 draws nearer, it’s time to take a look at a few noteworthy online digital trends to help prepare for what’s to come. Join the Three Marketers as we a closer look at 5 major online marketing trends to watch in 2022.

High-Quality Content

One of the most important ranking search engine factors for over 7 years, the importance of high-quality content will continue to increase as AI becomes more advanced. This year, in particular, saw a significant boost in the importance of Expert, Authoritative, and Trustworthy (EAT) content as search engines like Google continued to develop their AI and machine learning algorithms.

The main driving force behind this change is the increasing focus on personalized search experiences and overall user experience. What this means for website owners is a shift away from conventional marketing toward personalized, tailored content crafted for specific search intents.

Different Content Formats

Whether it be blog posts, informative articles, videos, or podcasts, instead of churning out the same type of content over and over again, consider stepping out of your comfort zone and experimenting with new content formats. Not only does producing different types of content keep your marketing strategy fresh and up to date, but it can also help attract new customers and keep existing ones engaged.

Having a healthy mix of content delivered to customers at different stages of the consumer journey makes them more likely to stay engaged. It’s important to strike a balance between informative and entertaining to keep things interesting for your visitors. Integrating different types of content like tutorials, presentations, video testimonials, and explainer videos into your current content marketing strategy is a great way to get your audience excited about new your offer.

Search Intent is King

Understanding search intent is essential to creating relevant and tailored content for your audience – and the more relevant it is, the higher it will rank. Whether informational (“how to tie shoelaces”), navigational (“Apple website”), commercial (“best microwaves”), or transactional (“buy microwave”), understanding the intent behind a search query helps you paint a clearer picture of exactly what the user is trying to achieve.

This, in turn, allows you to align your marketing strategy with your target audience and create the high-quality content they’re looking for. Doing so ensures both your audience and search engines remain attracted to your content and keep coming back for more.

Google Core Web Vitals

As leading search engine Google continues focusing on and rewarding sites that provide superior user experiences, Core Web Vitals are playing an increasingly important role in digital marketing. Serving as a more user-centric way of measuring a site’s user experience value, Core Web Vitals focus on aspects such as website loading speed and browser compatibility.

Introduced in mid-2020 and influencing page experience ranking signals from mid-2021, Core Web Vitals essentially quantify the experience users receive when interacting with a particular site. Going into 2022 and beyond, Core Web Vitals will continue to play an important role in website search engine rankings and early adopters are sure to reap the benefits down the line.

Local SEO for Small Businesses

As consumer trends continue shifting toward shopping locally, more and more small and medium-sized businesses are realizing the importance of local SEO. And with more consumers looking to spend their hard-earned cash closer to home, it should come as no surprise that “where to buy” + “near me” mobile searches have grown by over 200% in recent years ¹.

It’s not only stores that can benefit from local SEO, however. Recent increased awareness of sustainability has led to consumers looking closer to home for everything from cafes and places to hang out with friends to fine dining and healthcare. Through a combination of techniques such as setting up and maintaining a Google My Business listing, creating locally relevant content, and collecting customer reviews, small to medium-sized businesses can improve their local business rankings and benefit from increased foot traffic for years to come.

Closing Thoughts

2022 is shaping up to be a bumper year for digital marketing. With a number of major changes already announced by search engines, the digital marketing space is set to experience substantial changes in the upcoming year. To find out more about how you can keep up and make the most out of these emerging online marketing trends, call the Three Marketers today at 403-230-3993 or contact us online for more information.

¹ Think with Google – 2019 Research Review

Start typing and press Enter to search

Google Performance Max CampaignsMultilingual audience