Looking to start your first Google Ads campaign or need help getting more out of an existing one? Then look no further than a Google Partner agency. In this article, we explain what a Google Partner is, why certified partners are different from other agencies, and most importantly, how your business benefits from working with one.
What Is a Google Partner?
The Google Partner program is made up of advertising agencies, digital marketing professionals and consultants that have successfully completed Google Ads certifications, met the spending requirements across their managed accounts and demonstrated strong company and client growth performance.
Google Partners are required to stay up to date with the latest changes and advancements in Google Ads, and to maintain certifications across areas such as Search, Display, Shopping and Video. Partners are recognized for managing a substantial portfolio of Google advertising campaigns and consistently delivering results for their clients. The Three Marketers is proud to be a Google Partner agency.
How Does Working With a Google Partner Agency Benefit Your Business?
Save Time and Money
Google makes its tools accessible to the general public, so anyone can sign up to Google Ads and launch a first campaign. Saves money, right? Not exactly. Setting up and launching campaigns may seem easy, but there are many different ways to spend your budget in Google Ads. Not knowing where they are and how to best use them is a classic example of being penny-wise but dollar foolish.
Part of the reason agencies earn Google Partner status is the experienced, professional and knowledgeable staff handling their clients’ campaigns. By working with a Google Partner like The Three Marketers, you can rest easy knowing your campaigns are managed in the most cost-effective, efficient way possible. Our staff are Google certified, meaning they are specially trained to analyze the campaigns they manage and use the information gathered to make the best, informed decisions for your advertising budget.
Faster, Higher-Level Support
One of the perks of working with a Google Partner agency is access to dedicated Google support. Managing your campaign on your own, a support issue could take days or even weeks to be resolved — meaning more wasted time and money. Working with The Three Marketers ensures any unforeseen problems with your Google Ads campaign are taken care of as quickly as possible.
Early Access to New Google Tools and Features
Because Partner agencies are in regular contact with Google representatives, they are among the first to be granted access to test Google’s new tools and products. The Three Marketers receives insider access to things like new ad formats, campaign types and the latest Google Ads platform updates. These new tools and features can be essential to boosting campaign performance and conversions — giving you an edge over your competitors.
Benefit from Insider Knowledge
As a Google Partner, The Three Marketers team is regularly invited to Google events for exclusive workshops, seminars and training sessions, and we attend the Google Partner summits and conferences year after year. We share this insider knowledge with our clients when working on their campaigns.
Gain an Edge on Your Competition
Working with a Google Partner agency helps you stay ahead of your competition and achieve your revenue goals faster. Google runs regular programs and challenges for its Partners with one goal in mind: helping their clients grow.
Take Your Business Global
Neglecting the large, non-English speaking demographic can mean lost revenue. The Three Marketers recognizes this and offers multilingual services for your advertising keywords, ad copy and even your website if necessary — ensuring your company’s message reaches as far as you need it to go.
Ready to take your business to the next level? Get in touch today and start reaping the rewards of working with a Google Partner agency.
Learn more: Google Ads management · Google Ads Budget Guide.
