SEO & Search5 min read
Google Changed Your Business Profile? Here's Why
Google can change your Business Profile information without your approval. Learn why regular monitoring helps keep your listing accurate.
Author
Karine Kugler
Founder & Principal Consultant
Karine Kugler is an online marketing expert, Google Partner and founder of The Three Marketers Inc., a Calgary agency helping businesses grow online through SEO, Google Ads and social media marketing since 2003.
37 articles
Artificial Intelligence3 min read
How AI Is Changing the Customer Journey
The way customers search, compare, and make decisions has changed significantly. With the rise of AI tools and multi-channel behaviour, the traditional marketing funnel no longer applies. What used to be a step-by-step process — awareness, consideration, then purchase — is now compressed into a much
Social Media2 min read
Are LinkedIn Ads Right for Your Business?
Digital marketing continues to evolve, and LinkedIn remains one of the most effective advertising platforms for B2B companies. While platforms like Facebook and Instagram are excellent for reaching consumers, LinkedIn allows businesses to connect directly with professionals, decision-makers, and ind
Grow Your Business2 min read
Why Online Marketing Is Not a Lottery Ticket for New Businesses
Many new businesses launch with a limited budget and high expectations. A common situation is investing $3,000 in online marketing and expecting it to quickly generate enough clients to sustain the business from the start. This approach treats online marketing like a one-time bet, but that is not ho
Grow Your Business4 min read
Why Branding Matters for Your Business
Branding nowadays is more important than ever. With the average person constantly exposed to advertisements and marketing, it’s hard to stand out among the competition. Maintaining a consistent and meaningful brand, however, is key to getting your message across and succeeding in your industry. Bran
Google Ads5 min read
Google Ads Budget Guide for Calgary Businesses
How Much Should You Spend on Google Ads? A Practical Guide for Calgary Businesses Setting the right Google Ads budget depends on your industry, competition, and growth goals. While every business is different, understanding the factors that influence advertising costs can help you make a more inform
Artificial Intelligence2 min read
Can Your Business Benefit From Google AI Max Campaigns?
Google continues to expand automation in advertising with AI Max campaigns. These campaigns are designed to improve performance across all Google channels using machine learning, while still requiring a clear strategy to deliver consistent results. For small businesses, the key question is not just
Artificial Intelligence3 min read
The Risks of Copying AI-Generated Content
Artificial intelligence tools like ChatGPT and Gemini make generating content fast and convenient. Many marketing teams and businesses use them as part of their content process. But there is a real danger in copying and publishing AI content without revision or strategic focus. When users recognise
Google Ads2 min read
Do You Want $10,000 in Free Advertising for Your Non-Profit?
For many non-profit organizations, marketing is a challenge. Most of the budget is dedicated to programs and services, leaving limited resources to promote the organization, attract donors, or recruit volunteers. To help address this, Google Ad Grants offers eligible non-profits up to $10,000 USD pe
Google Ads2 min read
SEO vs Google Ads? Why You Should Use Both
Businesses often compare SEO and Google Ads as if they were competing strategies. In reality, they work best together. Each approach plays a different role in helping your business get found, attract the right audience, and generate leads. SEO Builds Long-Term Visibility Search Engine Optimization f
Artificial Intelligence3 min read
The Risks of Copying AI-Generated Content for SEO
Artificial intelligence tools like ChatGPT and Gemini make generating content fast and convenient. Many marketing teams and businesses use them as part of their content process. But there is a real danger in copying and publishing AI content without revision or strategic focus. When users recognise
SEO & Search3 min read
Considerations when Hiring a SEO Company
If you have a website, you have likely heard of SEO (Search Engine Optimization). While it can seem complex, the goal is simple: improve your website’s visibility so potential customers can find you when they search online. Today, SEO is not only about ranking in traditional search results on Google
Online Reputation2 min read
Google Reviews Matter, But Consumers Look Further
Most business owners understand that Google reviews are important. They influence local search visibility.They affect click-through rates.They shape first impressions. Google reviews alone are not enough. Consumers are doing more research before making decisions. They compare businesses, verify cred
Artificial Intelligence3 min read
Why Your Business Shouldn’t Fear AI. It’s Your Next Competitive Edge
Some roles will change, and yes, a few may disappear. But new opportunities are already emerging for those who learn how to use these tools effectively. The real story isn’t about loss, it’s about adaptation. Every major innovation, from computers to the internet, has challenged the way businesses o
Grow Your Business3 min read
How to Create a Landing Page That Converts Visitors into Customers
A landing page is often the first impression visitors have of your business. More importantly, it is designed with one clear goal: to convert visitors into leads or customers. Unlike regular website pages, a landing page should be focused, direct, and built around a specific action. Even small impro
SEO & Search3 min read
Google Search Still Powers Traffic and Leads, Even as AI Grows
There is no question that AI is changing how people discover information. AI Overviews, chat-based search tools, and large language models are becoming more visible in search experiences and marketing discussions. However, visibility does not equal volume. For most businesses, Google remains the sin
Grow Your Business4 min read
2026 Online Marketing Trends Shaping the AI-Driven Era
As we move into 2026, online marketing is no longer simply evolving; it is being redefined by AI. What began as automation and optimisation has now become intelligence-led strategy. With global digital ad spending continuing to grow beyond 2025 levels, the brands that succeed in 2026 will be those t
Grow Your Business3 min read
How to Keep Your Customers From Slipping Away
For small businesses, customers are everything. Getting someone to walk through your door (or click on your website) takes real effort—and once you have them, you don’t want to lose them. The truth is, people notice the little things, and if they spot red flags, they won’t hesitate to move on to the
Grow Your Business2 min read
Is Marketing the Issue—Or Is It Something Else?
When a business isn’t getting the results it expects, marketing is often the first thing blamed. The ads must not be working. The website must need a redesign. The SEO must be off. While marketing plays a key role in business growth, it’s important to recognize that not all performance issues are ma
Grow Your Business3 min read
Why a “Why Choose Us” Section Can Give Your Business an Edge
When someone lands on your website, you have only seconds to show them why they should choose you over the competition. A well-thought-out “Why Choose Us” section or page can make all the difference in turning a visitor into a customer. It’s not about clever slogans or vague promises — it’s about gi
SEO & Search4 min read
How Long Should a Blog Post Be? A Guide for Business Owners
If you’re a business owner trying to grow your visibility online, blogging can be one of your most effective marketing tools. But one of the most common questions we hear is: “How long should my blog posts be?” The answer depends on your goals—whether you’re looking to rank higher on Google, improve
Artificial Intelligence2 min read
What Are Google’s AI Overviews—And Why Should Your Business Care?
Google’s new AI Overviews are changing how people search—and how businesses get found. These AI-generated summaries now appear at the top of search results, answering user questions by pulling insights from multiple sources. They’re designed to save users a click—but that also means your website may
Artificial Intelligence2 min read
How AI Tools Are Changing Search—And What It Means for Your Online Marketing Strategy
At The Three Marketers, we’ve recently noticed a shift in traffic patterns: Google Analytics is now showing users arriving from AI tools like ChatGPT, Google Gemini, and Microsoft Copilot—something we didn’t see just a few months ago. While Google still brings in most search traffic, this change sig
Artificial Intelligence7 min read
Smarter Ads, Better Results: New AI-Powered Google Ads Updates for Businesses
Every year, Google hosts Google Marketing Live, an event where they unveil the latest innovations in advertising and share how businesses can use Google Ads more effectively. The 2025 edition focused heavily on how artificial intelligence is transforming search, campaign performance, and creative pr
Grow Your Business3 min read
Reaching New Markets: Grow Your Canadian Business Globally
As Canadian businesses continue to face challenges from shifting trade policies and U.S. tariffs, it’s becoming increasingly important to diversify export strategies and reduce reliance on a single market. Fortunately, online marketing provides a powerful, cost-effective way to reach new audiences a
Grow Your Business2 min read
How to Safeguard Access to Your Website, Google Ads & Social Media
At The Three Marketers, we often work with businesses that face a common challenge—key online marketing information gets lost or becomes inaccessible when staff members change. Whether it’s your website, Google Ads account, Google Business Profile, or social media pages, losing access can seriously
Grow Your Business2 min read
Canadian Businesses: Bring Your Online Marketing Home
Over the years, we’ve noticed a growing trend among Canadian businesses: outsourcing their online marketing to agencies in the United States. American companies have been actively prospecting Canadian businesses, convincing them to shift their online marketing efforts south of the border. While it m
Social Media4 min read
Is Meta Advertising Right for Your Business? Key Industries That Benefit
A small business owner named Sarah runs a boutique shop. And while her products are undoubtedly gorgeous, she can’t help but notice how slow and sparse traffic is. Later, she sees a competitor’s Facebook post, garnering hundreds of likes and comments. People are asking what time their business opens
Artificial Intelligence4 min read
Making Your Content Visible in AI Search Results
A lot of people today rely on AI, and most industries are well aware of it. Around three out of ten smartphones now come with built-in AI capabilities, a statistic we only expect to grow even more in the future. From automation to providing valuable data, AI is helping businesses grow and reach thei
Online Reputation2 min read
Trademark Scam Warning Targeting Canadian Businesses
Trademark scams are a growing concern for businesses and individuals in Canada. Fraudsters are targeting trademark holders with deceptive notices, demanding payments or requesting sensitive information. Both the College of Patent Agents and Trademark Agents (CPATA) and the Canadian Intellectual Prop
Grow Your Business3 min read
Why Offline Marketing Matters for Improving Your SEO and Building Brand Strength
It’s easy to think that you should focus solely on online marketing because of how digitally oriented the world is today. These digital marketing strategies might seem easier to measure and cost less upfront, but the truth is that offline marketing still has a role in building brand recognition in w
Google Ads3 min read
Why Work with a Google Partner Agency?
Looking to start your first Google Ads campaign or get more out of an existing one? Here is what a Google Partner agency is, how it differs from other agencies, and how working with one benefits your business.
Social Media4 min read
Authenticity: The Key to Standing Out in a Crowded Market
We can’t stress enough how much branding matters for your business. It isn’t just about making a great logo (as much as that counts, too); it’s about the story you tell and the trust you build with your audience. Trust in a brand is powerful. Nearly nine out of ten people say they’re more likely […]
Online Reputation5 min read
How to Ask for Reviews: Boost Your Online Reputation
There’s nothing like getting the first positive online review for your business. It’s a simple nudge, a reminder that the hard work you and your team have been putting in is paying off. But it’s also more than just a feel-good moment. Reviews are one of the key strategies to build your business cred
Grow Your Business4 min read
Drops in Clicks and Leads? Do Not Panic! Focus on the Bigger Picture
Most small businesses rely on their online presence to capture leads and grow. With around 71% of brands owning a website, the competition to stand out is fierce, and there’s constant pressure to perform well online. You might see your website thriving on most days, but occasionally, you may notice
Online Reputation3 min read
Beware of Companies Claiming to Remove Google Reviews
In the current competitive digital landscape, a company’s reputation is greatly impacted by its online reviews. However, not all reviews are positive, and some businesses may be tempted to seek out services that promise to remove negative Google reviews. Unfortunately, many of these companies offer
Grow Your Business5 min read
Easy Navigation and Clear Design: Key Strategies to Boost Your Website’s Lead Generation
Nothing’s worse than visiting a brand you’re interested in only to find a confusing website. It looks outdated and feels so slow to navigate. And that frustration is enough for you to click away. It’s not just you. Half of consumers say that their opinion of a business can be shaped by its website.
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