The world of Search Engine Optimization (SEO) can be an overwhelming place. It’s full of concrete rules and best practices but also guidelines and myths that can be interpreted in a variety of ways. With this duality, it’s common to find newcomers to SEO and even some experts who might be a little confused about it all.
To make sure you’re getting the most out of your SEO efforts, we’re here to expose the top 5 SEO myths in the space today.
Myth #1: The More Backlinks, the Better
Backlinks are and appear like they will be a valuable ranking factor within SEO for the foreseeable future. But just like a single, heartfelt compliment from someone you truly respect holds more weight than fifty from random strangers, having a handful of backlinks from authoritative websites is a lot more valuable than having hundreds from low-quality ones.
Your focus should always be to craft a strong and diverse backlink profile so that search engines value your content.
Myth #2: Keyword Density Will Help You Rank Higher
Like backlinks, keywords are not going out of style anytime soon, and they play a large role in your ranking on search engine results pages. But since search engines have evolved and matured over time, they’re now past the phase of keyword stuffing and look for quality content over keyword density.
Simply littering your content with keywords will even lead to penalties and drops in your ranking, so rather than cramming in the keywords, prioritize crafting valuable and relevant content in your SEO strategy.
Myth #3: SEO is a One-Time Effort
While you could hire an SEO team to spruce up your site or carry out a few planned SEO projects, the truth is – SEO doesn’t have a finish line. To truly master SEO, you’ll need consistent monitoring, tweaking, and optimizing done every so often.
As search engine algorithms go through many updates and so many competitors out there all have the goal of outranking one another, you’ll want to keep those SEO tactics up-to-date. Keep a watchful eye on your analytics and new trends or rules so you can implement any adjustments.
Myth #4: Social Media Doesn’t Impact Rankings
In a way, this myth is actually true. Social media doesn’t directly impact your ranking. However, social media does play a more indirect role in SEO. Everyone knows that social media is a hub for driving traffic – a place where marketing thrives. In essence, these channels can help you bolster your engagement rates, increase backlink generation, and encourage people to share your content.
While there’s no set rule linking social media to SEO ranking, these factors work together to boost your website to the top of the results pages.
Myth #5: Meta Tags Are Insignificant
Could you imagine coming across searches on a search engine without a clear title or description of what you’re clicking through to? Not only is having meta tags important for users, but they’re also essential for search engines to understand the context behind your site and target specific keywords.
Meta tags on their own won’t guarantee higher rankings, but meta tags help search engines show the more relevant content to the search query and entice people to click on your website.
Grow Your Business with The Three Marketers
An SEO strategy is an uncompromisable factor in digital marketing and business today. If you’re looking to get serious about your business’s SEO, The Three Marketers specializes in keeping up with the trends and making sure your digital presence is backed by reality-based strategies. Our team has the skills and tools to help to top the search engine results page and give your business the exposure it deserves.
Contact us today and let The Three Marketers turn myth into method!