Undoubtedly, the widespread adoption of Artificial Intelligence (AI) has hugely impacted the world of search engine optimization (SEO), unlocking possibilities for SEO professionals who wish to automate their workflow.
AI-driven tools are already commonplace in modern-day SEO marketing strategies.
Yet there are also risks associated with using AI-generated content for SEO purposes, specifically regarding low-quality texts from generic templates and inaccurate outputs due to limited neural network design or data sets too small to be of any use.
In this article, we discuss just a few of these dangers so you can better understand how they may impact your digital marketing efforts when using AI.
While AI-generated texts are quick and convenient, it is often not enough to simply stuff keywords related to one’s industry into an automated template. This lackadaisical approach can lead to bland, robotic copy resembling woodchip wallpaper more than original text content that will engage readers.
Google ranks text in order of relevance and interest levels to readers. With the proliferation of low-quality content, companies must utilize a myriad of techniques (such as including multimedia elements) to elevate and develop an engaging article.
Another critical factor to consider when using automated tools like ChatGPT is the accuracy of their output. ChatGPT’s ability to generate natural-sounding conversations is limited, given it can understand basic human language input but needs help with idiomatic expressions and conversational nuance.
It is also trained on a years-old data set, meaning any industry changes or new developments will not be accounted for.
Consequently, GPTs can often lead to inaccurate content or off-topic suggestions, which need fact-checking for the output copy to make sense and deliver helpful information to readers.
AI-generated texts inherently require minimal effort from users who could potentially end up submitting low-quality SEO content due to inadequate proofing techniques.
The results risk potential downranking and penalties from search engine algorithms like Google’s infamous Panda update and hurt a business’s reputation with customers turned off by uninteresting or inaccurate text material.
Furthermore, spammed articles made of copied material risk being penalized for duplicate content depending on an online marketer’s strategy at scale.
Here are a few best practices to maximize the potential of ChatGPT for content generation:
- Understand what is needed. It is important to understand the requirements of a task before delving into creating AI-generated text content.
- Analyze and improve. Checking sentence structure, grammar, and comprehension should be done on all outputs created by ChatGPTs. This can help you identify issues that weren’t flagged as unnatural.
- Know when to stop. Don’t just keep generating; AI tools often repeat structure and content several times instead of adding anything new. Edit and move on to another topic.
- Proofread everything. Always read through AI-generated texts for accuracy and comprehensiveness.
- Use visuals (where possible). Adding multimedia elements like videos or images helps bring life to automated copy.
Remember, one of the best ways to use AI tools like ChatGPT is to have them do only part of the work, brainstorming ideas or outlining your content.
AI-generated content has opened numerous opportunities for SEO professionals, allowing them to create interesting blog posts quickly. Yet such shortcuts also carry risks associated with low-quality content and inaccuracy.
ChatGPT’s output could have damaging consequences for search rankings and customer reputation. Double-check syntaxes, use multimedia when applicable, and proofread all generated work to limit potential risks.
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