The Potential of Blogging for Small Businesses

77% of internet users read blogs.

A well written blog can increase traffic by up to 120%.

57% of companies with a blog have acquired a customer from their blog.*

Part of the territory of being a small business owner is trying to find ways to increase people’s awareness of your business. One of the best and easiest ways to do this is by creating a presence online. Whatever the nature of your business, blogging is an inexpressive way to help you find new customers and connect with existing ones. Below are some ideas on why adding a blog to your website could be a great marketing tool for your business.


Establish Yourself as an Authority

Blogging can help you establish an authority in whatever field your business might operate in. Writing on issues that concern your business and line of work can help customers trust you and your product or service. By blogging, you can gain yourself some creditability, which can go a long way in customer loyalty and trust.


Develop Relationships with Potential and Existing Customers

Blogging connects brands and people. You can connect with your site’s visitors by allowing comments and feedback at the end of each article. By replying to readers’ comments, you get the conversation going and learn more about what your customers are looking for. You can use your blog to keep people updated on new products, offers and changes that are occurring in the business. This, in turn, can help connect people to your brand and keep them up-to-date about your business.


Gain More Traffic

Keywords in blogs drive traffic from search engines. Each article added to your site could target different keywords. Therefore, the possibility of driving traffic with a blog is endless. Typically, search engines like to rank websites with blog higher because they not only contain lots of content, but articles are added on a regular basis. This can be a great asset to your business.


Integrated Social Media Presence

So much of the digital world today can be integrated across platforms quite easily. This is certainly true of a blog as well. You can link your blog to social media platforms, and vice-versa. This can help create a unified front for your business’ presence online.


In this fast-paced technological world, businesses can struggle to keep up. Even though blogging can be a great benefit to your business, sometimes running one can be time and energy consuming. For this reason, sometimes it can be better to let a professional blog agency run your business’ blog for you. They can help take the work out of running a blog and can even write blog articles for your business. This can save you a lot of time and energy while still attracting traffic to your blog, and ultimately to your business.


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