Smartphones have become an extension of people’s daily lives. They are omnipresent in pockets and purses, and consumers use them everywhere and at anytime, from locating the nearest gas station to finding an open restaurant in town. Given the changing consumer behavior, it’s critical that businesses invest in a mobile website.
Here are the reasons why mobile sites are important:
– Mobile usage is exploding and it’s not expected to stop. Mobile searches have grown by 400% since 2010. It is estimated that by 2015, mobile internet usage will overtake desktop internet usage¹. Mobile phones are not only used by people on the go, but also at home. 52% of mobile phone owners are using their phone while watching TV¹.
– A bad mobile experience can cost you a customer. Although regular websites can be viewed on smartphones, they don’t provide a great user experience. The entire site doesn’t fit on small screens, the text is usually too small to read, and buttons are small and close together, often resulting in accidental clicks. A truly mobile-friendly site is tailored to the needs of mobile users and the capabilities of mobile devices. They display important information about your company without complicated navigation. They include large buttons, easy search capabilities, and limited scrolling and pinching.
– Businesses can increase sales with a mobile-friendly site. 96% of mobile users have researched a product or a service on their smartphone; 50% of mobile searches lead to a purchase¹. With mobile commerce shopping carts, your customers can browse and buy from your store using their mobile phone.
– Consumers take immediate action on mobile-friendly sites. One in five website visits leads to an immediate call to the business¹. All mobile sites feature a Tap-to-Call button; a “clickable” phone number enabling customers to quickly reach a business with just one touch. Functionalities like maps and driving directions help customers come to your location.
Having a mobile website can help you grow your business online. Don’t have a mobile site yet? Contact us for free estimate or call (403) 230-3993.
¹Source:Google, Why Go Mo Bo