What’s the first platform that comes to mind when someone asks for your social media? Facebook? Instagram? X (formerly Twitter)? Years ago, no one expected how huge LinkedIn would become and how important it would be for business growth.
From a simple networking platform, LinkedIn has grown to become a powerhouse for businesses to engage and thrive online. LinkedIn is the top choice for professional growth and connections, with over 67 million companies actively using it.
In this article, you’ll learn how to advertise your business on LinkedIn and discover strategies tailored specifically for B2B marketing.
Optimize your company profile.
Spruce up that LinkedIn profile. It’s like your digital business card. The better it looks, the more people will find you. Here are some quick tips on how to do it right:
- Show off your company branding with a catchy logo and banner image.
- Toss in some relevant keywords throughout your profile so people can find you easily.
- Flex your muscles by showcasing what your company has achieved. Don’t be afraid to show off testimonials and awards.
With an optimized company profile, your brand can be seen as a leader in your industry.
Create a showcase page.
You’re only half as effective without a LinkedIn showcase page. These pages let you highlight specific aspects of your business, like products, services, or initiatives. You can tailor content to target the right audiences within your broader LinkedIn following.
LinkedIn gives you the option to make 25 showcase pages alongside your company page. Just know that showcase pages are only useful if you consistently share fresh content. Juggling many showcase pages could lead to a drop in quality.
Regularly update these pages with relevant content, and don’t forget to keep your audience engaged.
Post regularly.
Consistency is key. Post around twice a week (or even more if you have time). Frequently sharing content is a must for LinkedIn B2B marketing. The goal here is for people to remember your brand.
The more you post, the more you appear in their feed. The more you create engaging content that sticks, the more your brand stays on their head. You get the point.
Mix things up with articles, videos, and cool graphics to keep your audience interested. Try to post when your audience is online and follow trends in your industry.
Make it personal.
How about injecting a personal touch? Personalization is a B2B marketing tactic not just for LinkedIn and is expected to be a major marketing trend in the coming years.
Don’t stick to corporate talk. Connect with your audience on a more human level. Share stories about yourself, give peeks behind the scenes, and provide insights into how you got there.
Show an actual genuine interest in others’ posts. Celebrating the wins of your peers and recognizing everyone’s efforts. We’re all playing the game, but it never hurts to show some support.
Come join like-minded people.
Let’s be honest: being genuine comes more naturally if you’re surrounded by people with the same interests.
Reach out to professionals who dig the same stuff as you. Whether it’s interests, values, or industry ties, teaming up and joining groups could lead to exciting projects. Get conversations going, share relevant stuff, and give your connections a hand to keep the buzz alive in your network.
Take advantage of LinkedIn’s smart targeting options.
Have you tried LinkedIn ads? This platform has some impressive features that let you reach your target audience in the best way possible.
LinkedIn targeting tools let you zoom in on your ideal audience by factors like job title, industry, company size, and seniority level. This lets you speak directly to the power players and influencers that matter most in your market.
Craft your message to speak their language. Get to the bottom of what keeps them up at night, then offer up solutions that fit the bill. Don’t forget to peek at LinkedIn’s stats to see how your campaigns are performing and make tweaks for better impact.
Skip the Hassle and Get Results with The Three Marketers
Becoming a pro at advanced LinkedIn tactics for B2B marketing is essential for tapping into amazing growth possibilities. We know it’s not easy to master these strategies, but the payoff is totally worth it.
To speed up your journey to success, team up with The Three Marketers. We excel at online marketing, guaranteeing you top-notch results in no time. Contact us today, and let’s take your brand to new heights together, fully utilizing LinkedIn’s potential for your business.
