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Most small businesses rely on their online presence to capture leads and grow. With around 71% of brands owning a website, the competition to stand out is fierce, and there’s constant pressure to [...]

In the current competitive digital landscape, a company’s reputation is greatly impacted by its online reviews. However, not all reviews are positive, and some businesses may be tempted to [...]

Nothing’s worse than visiting a brand you’re interested in only to find a confusing website. It looks outdated and feels so slow to navigate. And that frustration is enough for you to [...]

THE POWER OF PHOTOS AND VIDEOS IN ONLINE MARKETING In today’s digital landscape, visual content is indispensable. A striking photo or an engaging video has the power to draw attention in ways [...]

With hundreds of thousands of brands today, everyone’s competing for a customer’s attention. This is why customers have become so much more picky about the ones they choose to [...]

If you haven’t jumped on the latest marketing trends, it’s time to do so with video marketing. Online videos reach over nine out of ten internet users worldwide, so get to researching [...]

There’s nothing like buying something that makes you feel like you really need it. Out with the basic sell, sell, sell business plan, this is now how consumers decide when buying a product. [...]

What’s the first platform that comes to mind when someone asks for your social media? Facebook? Instagram? X (formerly Twitter)? Years ago, no one expected how huge LinkedIn would become and how [...]

A website is like a sandwich. A good coding structure is like artisan bread, holding everything in place. But what is the meat? Content. Alongside eye-catching web design, there should also be [...]

The old adage, “retention over acquisition,” rings true even today. Customer loyalty is paramount in any type of business. Brands experience long-term success by making efforts to make customers [...]