Around half a year ago, Mark Zuckerberg announced that he was rebranding his monstrously successful company, Facebook as Meta.
Facebook as a social media platform still exists, but the company’s horizons are expanding. All of the platforms owned by the company will seek to integrate themselves into each other in a metaverse.
The metaverse is complicated, and many of the ideas behind it haven’t been fully fleshed out. However, it’s undoubtedly part of the new wave of technology and innovation—including crypto, AI, and NFTs—that many people refer to as “web 3.0.”
So how can you make use of Meta platforms to enhance your business through social media marketing? This article will walk you through all you need to know.
Comparing the Big Meta Platforms
To understand how to advertise on Meta, you have to understand the nuances of the different platforms. Treating them all the same will get you nowhere.
By getting specific about your Meta strategies, you’re far more likely to succeed.
Facebook is far and away the most popular social media platform out there. With close to 3 billion users on it, we wouldn’t be surprised if half of the world had a Facebook account by the time the decade was out.
Facebook is iconic for reconnecting people who met years ago and turning transient interactions into long-term friendships. It’s great for posting video, photo, and text content. This is great since different content formats will be one of the significant trends of 2022.
However, while Facebook is very popular, it’s not as high impact as other social media platforms. Many people check Facebook quickly, and many young people don’t update their Facebook often at all. Facebook is the leading posting site for older folks; younger people prefer other platforms for developing their online aesthetics.
However, Facebook groups and events are a great way to use Facebook’s communal atmosphere to its advantage. Create a Facebook “event” for a grand opening, discount sale, or holiday party, and watch people flock to the event. The event page raises a certain amount of hype that translates to the real world.
We recommend using social media to reach out to people and answer their questions. Your main posts should go on other platforms, but paid ads on Facebook can work quite well.
We also recommend using Facebook for sharable content. Unlike Instagram, if someone so much as likes or comments on a post of yours, their whole friend group can see it. Things can go viral quickly.
Instagram is smaller than Facebook, but it’s perhaps the highest impact platform out there. Head to any celebrity’s Instagram page, and you’ll see an internet location people flock to in waves. Instagram is a platform where people can develop their own visual aesthetic and show off to their friends.
However, Instagram still boasts a vast user base, with its number of users recently surpassing 2 billion.
We recommend using Instagram for your visual content. Instagram is a highly picture-based platform, and the most popular posts are those that promote a unique style. If you have a great poster or infographic, this can work wonderfully on Instagram as well.
Instagram has two popular ways to post: timeline posts and stories.
Timeline posts are your standard posts, and people can see them no matter when they visit your page. They can like, comment, and leave captions on them, and load them with hashtags.
We recommend about two timeline posts per week and putting a high amount of effort into making sure they’re perfect. Always reply and comments quickly and gracefully; this will make people want to check out the rest of your page.
The other sort of posts on Instagram are stories. These posts show up on a little header above the timeline, which is accessed by clicking a small button with a user’s profile picture.
Stories are only available to view for 24 hours. We recommend posting several stories a day. These don’t need to be nearly as professional—in fact, a quick story can feel more engaging or “real.”
People can’t see which posts their friends liked on Instagram as easily, so we recommend studying hashtags and the Instagram algorithm to make sure your posts get promoted.
WhatsApp isn’t the first thing people think of when they think of Meta marketing. In fact, many don’t even realize that Meta owns WhatsApp, and it’s not even possible to advertise on this app directly.
However, diversifying your advertising to several platforms is always beneficial. If you can crack the code to advertising on WhatsApp in a less traditional way, you’ll have some serious success.
Facebook and Instagram allow options for you to display an ad on their platform that links to a WhatsApp chat with your business. From here, you can use this option to converse and grow your business. The quicker you get your customers to interact with you directly, the closer you get to success.
You can also always reach out to people on WhatsApp directly. Of course, when doing this, you have to be careful since it can annoy people, but limiting your messages to customers who already enjoy your services can help you succeed.
Consider letting your customers know that if they want to direct message you, they should do so on WhatsApp. This will help you keep the separate parts of your Meta online marketing strategy apart.
Make Use of Meta Marketing
With the extremely high number of people on Meta’s platforms, it’s easy to see why Meta marketing is one of the most important aspects of a business in the 2020s. By learning how to use Facebook, Instagram, and WhatsApp’s unique features to your advantage, you’re setting yourself up for success.
Contact The Three Marketers to start your Meta search marketing today.